VERB leveraged Programmatic technology to diversify Calzedonia’s acquisition strategy, for the launch of the Emma Louise Connolly A/W Collection.
Higher CTR compared with standard banners
Increase in Average Session Length compared with standard banners
01.OVERVIEW
VERB manages the UK Paid Social and Programmatic Paid Advertising for The Calzedonia Group, and in this case, Calzedonia; one of the core brands that sits within the Group. Here we leveraged Programmatic technology to diversify Calzedonia’s new user strategy, for the launch of the Emma Louise Connolly A/W Collection.
02.THE CHALLENGE
As an advertiser who has developed much of their digital marketing strategy around the success around Paid Social, Calzedonia were looking for new methods to diversify and expand on this, to increase both the volume, and quality, of new users onto their site.
03.THE SOLUTION
Tapping into Programmatic Social, Calzedonia & VERB used the Spaceback creative platform to push Organic Social creative to serve programmatically across a curated publisher whitelist, as a means of developing their prospecting activity to cost-effectively find new users.
03.THE RESULTS
We saw 165% higher CTR compared with standard banners.
A 5% increase in Average Session Length compared with standard banners.
This strategy was included as part of VERB’s continuing work with The Calzedonia Group across their three flagship brands: Calzedonia, Intimissimi, and Tezenis across Paid Media channels.
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