VERB manages the UK Paid Social and Programmatic Paid Advertising for the Calzedonia Group brands: Intimissimi, Calzedonia, and Tezenis.
+14

New users growth

+5

Increased duration of sessions on-site

+10

Growth in assisted conversion

01.OVERVIEW

VERB developed a custom paid marketing strategy for Calzedonia, Intimissimi & Tezenis delivering +14% growth in new users on average, and increased quality of traffic driven to the sites.

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www.calzedonia.com/uk/
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02.THE APPROACH

VERB used cross-channel conversion data to pull insights on the unique audiences of each sub-brand, for example, what products users purchased from the site, and what type of users came to the site and then bounced. Using the insights from the analysis project, VERB leveraged Programmatic and Social Media platforms to target these different types of users, across their favourite content.

Ciara Ferranghi wearing Calzedonia tights for Legs campaign
03.THE CHALLENGE

Despite the huge success across Europe and the US, The Calzedonia Group had struggled to achieve the same loyal following in the UK, due to the lack of brand awareness and weak store presence in the country. VERB’s task was to raise the awareness of the brands to relevant consumers, and direct quality traffic to the websites.

04.THE SOLUTION

VERB analysed the different audience groups for Calzedonia, Intimissimi & Tezenis, to better understand the customers based on their online behaviour. We created a strategy delivering campaigns that resonated with the individual audiences across social, video, and display. We then optimised the marketing budget across each audience group, maximizing ROI based on the data.

Emma Louise Connolly wearing Calzedonia tights jumping on bed
04.RESULTS
+ 14%
New users growth
+ 5%
Duration of sessions on-site.
+ 10%
Growth in assisted conversions attributed to ads

The Calzedonia brands saw a +14% growth in new users on average attributable to Paid Social & Programmatic activity. Improved the duration of sessions on-site by 5% in 9 months and +10% growth in assisted conversion from new users across all brands.

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If you’re interested to see what we can do for your brand or learning more about us, our work, or our process, please get in touch.

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