VERB manages the UK Paid Social and Programmatic Paid Advertising for the Calzedonia Group brands: Intimissimi, Calzedonia, and Tezenis.
New users growth
Increased duration of sessions on-site
Growth in assisted conversion
VERB developed a custom paid marketing strategy for Calzedonia, Intimissimi & Tezenis delivering +14% growth in new users on average, and increased quality of traffic driven to the sites.
VERB used cross-channel conversion data to pull insights on the unique audiences of each sub-brand, for example, what products users purchased from the site, and what type of users came to the site and then bounced. Using the insights from the analysis project, VERB leveraged Programmatic and Social Media platforms to target these different types of users, across their favourite content.
Despite the huge success across Europe and the US, The Calzedonia Group had struggled to achieve the same loyal following in the UK, due to the lack of brand awareness and weak store presence in the country. VERB’s task was to raise the awareness of the brands to relevant consumers, and direct quality traffic to the websites.
VERB analysed the different audience groups for Calzedonia, Intimissimi & Tezenis, to better understand the customers based on their online behaviour. We created a strategy delivering campaigns that resonated with the individual audiences across social, video, and display. We then optimised the marketing budget across each audience group, maximizing ROI based on the data.
The Calzedonia brands saw a +14% growth in new users on average attributable to Paid Social & Programmatic activity. Improved the duration of sessions on-site by 5% in 9 months and +10% growth in assisted conversion from new users across all brands.