Paid Media Agency London
Our team is trained to run all Paid Media channels, rather than single-channel specialisms. We understand the nuances involved in reaching today’s UHNWIs and HNWIs, digitally.
Luxury Paid Media
VERB is a specialist London performance marketing agency for luxury & premium brands. Through a combination of paid media channels, search and programmatic we provide our clients with full-funnel paid media services.
Our Areas of Expertise
Programmatic & Media Buying
VERB operates a leading programmatic hub for the world’s premium & luxury brands. We leverage the most advanced technology to purchase campaigns across an array of digital formats including Display, Native, Rich Media, Audio, Out of Home & Connected TV. Our teams deliver quality messaging, to the right audience, against their favourite content.Discover More
We understand the importance of providing an audience first approach to our paid social services, from technical implementation, eye-catching creative, combined with a data driven social strategy we’re here to help maximise your return from this most accessible channel. Our teams facilitate paid social campaigns across key social media channels including Instagram, Facebook, TikTok, Snap, Twitter, LinkedIn & Pinterest.Discover More
Paid Search sits at the heart of digital performance and how the affluent consumer searches. We create campaigns to drive efficiency, maximise growth, and help you get ahead of your competitors. We integrate data and technology, tailoring campaigns and rolling these out across key search engines and platforms such as Google, Bing, Yahoo and Baidu.Discover More
Our Approach to PPC Explained
We use our expertise in luxury to deliver industry-leading results for our clients.
We take an audience-centric approach to PPC, using a mixture of contextual signals, 1st & 3rd party data and demographics, in order to pre-qualify searches & make your spend go further. This granular approach filters down to ad copy generation, ensuring we are serving personalised copy to each user segment.
Our pay-per-click approach, similar to all of our digital marketing and media strategies, is bespoke to each and every client, tapping into the channel most effective for them, whether that be display advertising, remarketing, or traditional Google Ads.
We take the same audience-centric approach to Google Shopping, as we do to search campaigns, whilst building granular product groups from your feed to maximise efficiency in line with your overall marketing strategy.
Feed optimisation is at the centre of driving results on Google Shopping and so our team of experts will advise you on best practices to improve your search relevance and traffic filtering so your products stand out from the crowd.
We are a Google Accredited Partner and we have relationships with the platform to stay ahead of the curve.
Paid Media Reporting
We don’t have a “one-size-fits-all” approach to reporting; we want to be your strategic partners, so one of the first things we do is work with your team to identify the KPIs your team & stakeholders require to meet your business goals: from this, we will build out the best dashboard or executive summary as a standard and take your reporting to the next step. At VERB we automate all reporting, allowing our teams to focus their time on higher-value initiatives such as analysing data-driven insights and optimising your paid advertising campaigns for ROAS. This also allows us more time for spotting new cross-channel growth opportunities and working closely with our SEO and Influencer Marketing teams to decide on the best course of action for you.