Insights

Sharing our expertise & insights on marketing to aspirational, affluent, & HNW audiences.

Previous Whitepapers

Discover our previous insights.

State of Luxe 2022: An analysis of HNW consumer behaviour & Luxury Trends 2022

Welcome to State of Luxe 2022. In this year’s annual report we analyse consumer behaviours of the HNW demographic and the prominent luxury trends we’ve seen throughout 2022.

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Luxury Influencer Marketing Report 2022

In our latest VERB Insights report we take a deeper look into how luxury brands are using influencer marketing as part of their digital strategies, our predictions of where the channel is moving, and how brands can maximise talent partnerships for digital success.

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VERB Guide: How to successfully shift from Universal Analytics to Google Analytics 4

Sign up to gain access to our guide on how to successfully shift from Universal Analytics to Google Analytics. Within this whitepaper we detail the key differences between UA & GA4 and the benefits the shift will provide.

We hope you find this guide insightful.

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TikTok x VERB Brands

We hosted an event with the team at TikTok where we looked at the opportunity for luxury brands using the platform. The session looks at data about the affluent consumer’s usage of the platform, content creation thought starters as well as how to activate paid media on the channel. Gain access to watch a recording of the event, alongside the presentation material.

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State of Luxe: Digital Advocacy is affecting how the Affluent Consumer buys Luxury

We surveyed 1000+ affluent consumers to understand their purchase behaviours and attitudes to luxury. We break down the research into three affluent consumer “tribes” based on their digital literacy and how they value luxury. Our research shows consumer digital advocacy greatly impacts motivations to buy, as well as how the affluent consumer shops Luxury.

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