LATEST ISSUE

State of Luxe: Reaching & Engaging the Affluent Consumer of Today & Tomorrow

We surveyed over 1000 affluent consumers to understand their purchase behaviours and attitudes to luxury, in an attempt to understand what the affluent consumer of today is responsive to, and actively seeking out. We break down the research into three affluent consumer “tribes” based on their digital literacy and how they value luxury. Our research shows that each need to be reached differently on their terms and that previous assumptions and trends may not fit all levels of digital literacy.

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