Insights

Sharing our expertise & insights on marketing to aspirational, affluent, & HNW audiences.

Previous Whitepapers

Discover our previous insights.

TikTok x VERB Brands

We hosted an event with the team at TikTok where we looked at the opportunity for luxury brands using the platform. The session looks at data about the affluent consumer’s usage of the platform, content creation thought starters as well as how to activate paid media on the channel. Gain access to watch a recording of the event, alongside the presentation material.

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State of Luxe: Digital Advocacy is affecting how the Affluent Consumer buys Luxury

We surveyed 1000+ affluent consumers to understand their purchase behaviours and attitudes to luxury. We break down the research into three affluent consumer “tribes” based on their digital literacy and how they value luxury. Our research shows consumer digital advocacy greatly impacts motivations to buy, as well as how the affluent consumer shops Luxury.

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