LATEST ISSUE

State of Luxe: Reaching & Engaging the Affluent Consumer of Today & Tomorrow

We surveyed 1000+ affluent consumers to understand their purchase behaviours and attitudes to luxury. We break down the research into three affluent consumer “tribes” based on their digital literacy and how they value luxury. Our research shows consumer digital advocacy greatly impacts motivations to buy luxury as well as how the affluent consumer shops Luxury. Which tribe fits your brand?

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