Our long term client The Ritz wanted to enhance their visibility for their food and beverage offerings and increase organic traffic to these pages.
Number of ranking keywords since 2021, an additional 8.4K
Keywords ranking in the Top 3 positions of the SERPs since 2021
Generic impressions generated in 12 months
VERB worked closely with the team at The Ritz to set out to improve the generic visibility and organic search performance of their website by implementing optimised blog content.
To accomplish this, we devised an SEO strategy with a targeted content approach that aligns with the existing brand storytelling. User-led content was created, centred on affluent audience profiling and search trend data.
Off the back of this strategy being implemented, we saw some great results. Through increased ranking keywords (+243% since 2021), visibility for relevant customer questions as well as enhanced user engagement, the site experienced uplifts in organic traffic performance for blog posts and F&B landing pages.