In honour of the DB5’s 60th anniversary, Aston Martin invited 8 prominent global media figures and influencers to partake in an exclusive Goodwood Revival Experience.
The planned PR activations offered a fantastic opportunity for VERB to capture social first video content to drive awareness and engagement around the 60th anniversary of the DB5.
The key objective was to continue growing their Tik Tok & Instagram engagement and following by increasing the level of creative execution. This was achieved through:
- Art direction that radiates warmth and vibrancy
- 1st-person POV featuring the countryscape
- Shots of the drive integrated with BRoll of the car and its high performance features
- Agile shooting – mix of event, location, and drive – being able to adapt to the environment
- Warm, aesthetic and smooth shots mixed with shaky footage reminiscent of 60’s analog and Super 8 filming woven together with seamless transitions
- Top grade sound design and careful trending sound selection
The creatives received some incredible comments and the social account stats speak for themselves.