Our Approach as a Programmatic Agency

We run end-to-end programmatic buying from a team of certified experts using market-leading technology. We leverage 1st party, user-consented publisher data to hyper-target relevant users and buy across verified publishers via premium private marketplaces, ensuring brand-safe content buying.

We activate cross-format programmatic campaigns across verified publishers, using data-driven metrics and media science techniques to understand their value as part of a full digital funnel.

Targeting High-Net-Worth-Individuals (HNWI) Through Programmatic Advertising

HNWI’s make up just 1% of the world’s population, so finding these consumers can be difficult. We use machine learning to deep-dive into the demographics to help you pull out insights on HNWI’s and how to interact with them digitally. We then segment and profile these users, then leveraging our VERB premium publisher marketplace to target these users at scale.

Programmatic Platforms we Buy Across

Programmatic ad technology allows us to streamline our media buying from one central platform. Leveraging the industry’s best programmatic technology, our media hub (Luxury IQ) buys ad space  across an array of formats including Display, Native, Rich Media, Video, Audio, Digital Out of Home, and Connected TV.

Measuring Programmatic Success

The true benefit of using digital display ads is the ability to track the success of your campaigns by leveraging our tools to measure their success against your other channels. We can help you with a variety of elements, including  Auditing, Ad Server, and Analytics Platform Tagging, Attribution & Reporting. We exist to help you understand the true value of your digital channels.

At the heart of measurement, our account managers focus on performance and commercial results. We understand business goals and KPIs are different for each brand and work with you to tailor your marketing strategy accordingly.

Consultancy

Every brand is unique, and each differs in how they use technology. At VERB, we manage digital transformation projects for the world’s leading luxury brands. We work with a range of clients, from those starting their programmatic advertising journey to those who are using it as a core strategy to buy their media.

Whether it’s auditing your existing set-ups, understanding your ad-server/analytics account, or analysing your agency and channel ecosystem – our team can help you understand the true value of your media. We won’t hold you to a retainer, quoting on a project-by-project basis to give you the flexibility to use our help, when it’s needed.

Training

Whether it’s helping stakeholders understand programmatic functionalities, developing your understanding of attribution, understanding the many formats of advertising space that can be bought, or helping you to in-house your programmatic team, our programmatic experts can help.

Professionally-accredited trainers, with a number of years of experience within the industry, our trainers will help you understand the full potential of programmatic, for your brand. This can cover:

• Programmatic for Luxury brands
• DSP Training
• Ad-server and tagging training
• Attribution for programmatic training
• Programmatic strategy and cross-format buying