Cookies Policy – Verb Brands Limited

This notice explains how we use cookies and similar technologies on our websites and mobile applications to help provide you with the best possible online experience. New regulations will change the way in which the use of cookies is governed in the future and we’ll update this notice once those changes come into effect.

What are Cookies?

Cookies are text files placed on your computer that contains a unique identifier, made up of letters and numbers, to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org.

How do I change my Cookie settings?

You can change your cookie preferences at any time by clicking on the ‘Opting Out’ links provided for each cookies listed below.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

You can also amend your general cookie settings at: www.youronlinechoices.eu by selecting your country and ‘your ad choices’.

How do Cookies work?

Cookies are created when you use your browser to visit another website. The identifier which forms part of the Cookie is sent from a web server to a web browser and is then stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This is in turn stored on your device when you visit a website on your computer or an app on your phone.

A Cookie can be a ‘Session Cookie’ or a ‘Persistent Cookie’.

  • A Session Cookie will expire when the user session is terminated and the web browser closed.
  • A Persistent Cookie, however, will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date.

Cookies are used to collect visitor behaviour information as well as tracking your movements within the site or web page. Cookies can help you to resume where you left off, remember your registered login details, and content preferences as well as other customisation functions. They do not typically contain any information that personally identifies a user. 

At a basic level Cookies will: 

  • Allow the site to work properly, and help keep it secure
  • Help us understand how people use the website
  • Make the site easier to use by remembering information that you’ve entered,
  • Improve your experience by showing you information that’s relevant to you.

How do we use Cookies?

There are several different types of cookies which we use for a range of objectives when you visit and accept them through our webpage when you initially visit our website. We may use Cookies to authenticate you as a new visitor to our website, which in turn improves your browsing experience as you navigate through our pages and services.

Essential Cookies These are required for the operation of the website. They let you move around our websites and use all the features. Without them, you wouldn’t be able to do things such as submitting an enquiry to us via our contact form.

If you block these cookies we cannot guarantee access to the services provided through the website or be sure how the website will perform during your visit.

Performance Cookies These simply help us improve the way our website works. They tell us how people use each page, which ones are most commonly viewed, or whether any errors occurred.
Targeting Cookies These cookies help make sure the adverts you see on your screen are relevant to your personal preferences and are useful to you. For example, if you’re shopping online for a personal loan, you might see more advertisements for personal loans pop up. This is simply because the cookie has detected what you’re looking for.
Social Media Cookies These cookies enable you to share content on this website via your social media platforms such as Linked In, Facebook and Twitter.

We also use cookies to add additional security to our user accounts in order to protect our website and services and similar technologies in emails. These help us to understand whether you’ve opened an email and how you’ve interacted with it. Cookies may also be set if you click on a link within the email. We may also use cookie data to compile statistical reports on website activity. We may also maintain data which confirms when Cookie consent was attained.

For further information visit www.allaboutcookies.org or www.youronlinechoices.eu

What Third-party providers do we use?

As well as using first party cookies directly from us, from time to time, we may use targeting cookies from a number of our third party providers and marketing partners. We may also use their Cookies to also help deliver adverts relevant to your interests. These cookies can track your browsing history across various websites.

The Third Party Cookies we currently use are:

  • Google Analytics
  • Hubspot
  • LinkedIn 
  • Facebook
  • Instagram
  • YouTube
  • Google Tag Manager
  • Google Ads
  • Team Tailor
  • WordPress

Our website uses the performance Cookie, Google Analytics, which is a web analytics service provided by Google. This is a type of targeting cookie and does not directly identify anyone. You can opt-out of having your anonymised browsing activity within websites recorded by analytics cookies.

For more information on Google Analytics, including details of how to block these cookies specifically, please see:

https://support.google.com/analytics/answer/181881?hl=en 

Our group companies may also receive the personal data of end users as a consequence of using a google product, depending on the nature of your interaction with us.

Our website may contain links to other sites. This cookie policy only applies to this website so when you link to other provider’s websites, you should read their own privacy policy.

How can you manage Cookies?

You are within your rights to restrict or block Cookies we set and you can do this through your browser settings, device settings or amending your preferences below. You may withdraw your consent and amend your cookie settings at any time.

You can set your browser not to accept cookies. Each of our third-party provider’s individual policies will also tell you how to remove their cookies from your browser. However, please be aware that in a few cases some of our website features may not function as a result.

If you don’t want to accept cookies in e-mails, you can set your internet browser to restrict or reject cookies, or you can close the email before downloading any images or clicking any links. Each browser will have different settings to enable you to do this, for example, Mozilla Firefox, Apple Safari and Google Chrome. Please visit their individual cookie policies for further information.

You can also update and amend your preference on individual Cookies providers, details below:

 update and amend your preference on individual Cookies providers, details below:

Domain Name Expires Detail
Google Analytics Cookies
Google.com __utma 2 years This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.
Google.com __utmb 1 day This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
Google.com __utmc At end of browser session This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie.
Google.com __utmt 1 day This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service – limiting the collection of data on high traffic sites. It expires after 10 minutes
Google.com __utmz 1 day This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service – limiting the collection of data on high traffic sites. It expires after 10 minutes
Google.com __utmzzses
Website utm_campaign 6 months These are the main cookies set by the website tracking system which enables us track visitor behaviour and measure site performance and lead attribution against our sales channels. This cookie identifies the source of traffic to the site – so can tell us where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics or a user visits our website.
Website utm_campaign_last
Website utm_content
Website utm_content_last
Website utm_medium
Website utm_medium_last
Website utm_source
Google.com utm_source_last
Google.com utm_term
Google.com utm_term_last
Google.com _ga 2 years This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
Google.com _gcl_au 3 months Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Google.com _gali 1 day this is used to collect information about how visitors use the websute The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.
Google.com _gat 1 day This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
Google.com _gid 1 day Used to distinguish users.
Contains 4 types of information:
1. “GA1”
2. “2” stand for cookie version and top level domain respectively.
3. “1069090413″ is a random number generated for the current session
4. “1495603968” is the timestamp of when this session had started. Combination of 3.) and 4.) are Session IDs, and these Session IDs help Google Analytics group the entire user journey for each session. Session IDs change after each session– thereby causing the value in cookie to change also.
Google.com _loc Never expires This is a geo-location cookie, so we know approximately where people sharing information are located
Google.com NID 6 months The NID cookie contains a unique ID that Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20) and whether or not you wish to have Google’s SafeSearch filter turned on.
Privacy Policies: https://policies.google.com/privacy https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk
To opt out download and install the Chrome extension: Google Analytics Opt-out Browser Add-on

 

Ruler Analytics Cookies
Ruleranalytics.com __racnt 3 years Cookies from Ruler Analytics create different telephone numbers on our website pages depending on where the source of the visitor has come from. This allows us monitor and analyse the effectiveness of our online marketing spend.
Ruleranalytics.com __rafm 30 days
Ruleranalytics.com __rasesh 30 days
Ruleranalytics.com __racplx0 30 days
Ruleranalytics.com __rasel0 30 days
Ruleranalytics.com __ratel0 30 days
Privacy Policy: https://www.ruleranalytics.com/privacy-policy/
You can opt out Ruler and its third parties from sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting Ruler at the address
https://www.ruleranalytics.com/contact/
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.
Microsoft Cookies
Bing.com MUID 1 year This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
Bing.com _uetsid 1 day This cookie is used by Bing to gather anonymous information on how visitors are using our website.
Bing.com MUIDB 1 year This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
Privacy Policy: https://privacy.microsoft.com/en-US/
To opt out of being tracked by Bing ads across all websites visit https://advertise.bingads.microsoft.com/en-us/resources/policies/opt-out-of-the-bing-ads-optimization-program
Advertising Cookies
Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. You can learn more about online advertising at http://www.youronlinechoices.com . You can opt-out of almost all advertising cookies at http://www.youronlinechoices.com/uk/your-ad-choices. It is also worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.
Facebook.com _fbp, tr, fbevents.js 1 year This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
Privacy Policy: https://www.facebook.com/about/privacy
Opting Out: https://optout.aboutads.info/
Privacy Policy: https://twitter.com/en/privacy
Opting Out: https://optout.aboutads.info/
.ads.linkedin.com BizoID 1 month This is a Microsoft MSN 1st party cookie to enable user-based content. The main purpose of this
cookie is: Targeting/Advertising.
LinkedIn Conversion N/A Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.
JSESSIONID End of session General purpose platform session cookie. It is used to maintain an anonymous user session by the server.
lang End of session This cookie is used to set default locale/language.
lidc 1 day This cookie is used for routing from Share buttons and ad tags.
bcookie 1 year This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.
bscookie 1 year This cookie is used by LinkedIn to recognize a secure Browser ID.
UserMatchHistory N/A This cookie is used by LinkedIn Ads to help us measure advertising performance. More information can be found in their cookie policy.
visit N/A This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy https://www.linkedin.com/legal/cookie-policy
Opting Out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
Microsoft Bing Ads MUID, MMUIDB 390 days Used widely by Microsoft as a unique user ID. This bing.com cookie enables tracking by synchronising the ID across many Microsoft domains. These cookies register data about you from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
MR 180 days Analytics cookie that’s used to pass user action information to the Bing advertising network.
Privacy Policy: https://privacy.microsoft.com/en-US/
Opting Out: https://advertise.bingads.microsoft.com/en-us/resources/policies/opt-out-of-the-bing-ads-optimization-program
Google Ads ads/ga-audiences End of session Used widely by Microsoft as a unique user ID. This bing.com cookie enables tracking by synchronising the ID across many Microsoft domains. These cookies register data about you from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
collect End of session Analytics cookie that’s used to pass user action information to the Bing advertising network.
Privacy Policy: https://policies.google.com/technologies/ads?hl=en-US
Opting Out: https://adssettings.google.com/
YouTube Ads SID 1 year Google uses cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance; and to avoid showing ads the user has already seen.
This helps us to show you customized ads on Google.
VISITOR_INFO1_LIVE 3 months YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This cookie is used as a unique identifier to track viewing of videos.
PREF 5 years YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This is a common Google cookie, used across several of their services. Stores user preference, can be used to personalise ads on google searches.
APISID 10 years YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
YSC 1 year YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
GPS 1 day YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
SSID 1 year Source OneTrust: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
LOGIN_INFO 2 years YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
demographics 6 months Most likely used for demographic profiling and targeting for advertising.
HSID 1 year Used by Google in combination with SID to verify Google user account and most recent login time.
Privacy Policy: https://policies.google.com/technologies/ads?hl=en-US
Website Performance Cookies
_mkto_trk 2 years Allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness.
Privacy Policy: https://www.hotjar.com/legal/policies/privacy/
Opting Out: https://www.hotjar.com/privacy/do-not-track/

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout or visit the ‘your ad choices’ and country via: 

https://www.youronlinechoices.com/

You can find out more about how to manage cookies at www.allaboutcookies.org/manage-cookies

What is Pixel tracking?

Some pages on the website and our emails contain pixel tags, which are also referred to as web beacons, web bugs, tracking pixels, java tags and clear gifs. The tags on our website do not collect or store any personal/identifiable data and we only associate with reputable advertisers or services, who share the same values in keeping compliant to data protection laws and regulations.

Pixel Tracking allow us and our advertisers or service providers to:

  • Collect non-identifiable cookie data;
  • Customise the communications we send you and the content provided to you on our website when required;
  • Retarget users who have been directed to us from social media platforms such as Facebook, Twitter and LinkedIn; and
  • Collect statistics regarding the way you use the website and interact with the emails we send you

Last reviewed: May 2022

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