In February, VERB took over and launched all new paid social campaigns in the UK for luxury fashion retailer Rails.
In order for ensure we were approaching this new market in the best possible way, we introduced a full-funnel strategy, adding SEE & THINK campaigns particularly for brand awareness where historically their structure was more conversion heavy.
By implementing this new structure and additional coverage for upper-funnel activity, we could see how adding SEE & THINK campaigns impacts the bottom line. We saw strong immediate gains; increasing brand awareness and reach, growing their audience x3; feeding the funnel for larger audience pools for DO (conversions) campaigns thus increasing ROAS; and improved efficiency at bottom of the funnel.
This activity demonstrates the power of a full-funnel approach and how adequate coverage across every stage is imperative to seeing results.