SEO Content Agency

A major component of search engine optimisation (SEO) involves the creation of high-quality content that is aligned closely with searcher intent and the numerous factors taken into account by Google and other search engines.

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Aligning with these key priorities ensures SEO content can be found easily by your target audience through ranking prominently within search engine results pages (SERPs).

But content marketing is not just about how you drive traffic to your e-commerce website, but how you retain customers and build brand affinity, turning data and consumer behaviour into storytelling and brand awareness.

So, What is SEO Content?

The utilisation of data allows us to understand search behaviour and what users read, watch and engage with. Marrying this in-depth information with current search trends, social listening, calendar events etc, as part of our SEO services, we can create engaging content as well as plan content creation and on-page optimisations in advance to hit specific search demand peaks for your target audience.

Why is SEO Important?

Having a solid SEO strategy in place allows you to boost your business by enhancing your online presence when it comes to organic searches and search engine results. The right content can not only improve your rankings on search engines such as Google and Bing, but also increase visibility through increasing brand awareness at various touch points. In turn, this can help to reinforce credibility and trustworthiness.

Overall, SEO is a critical component of any successful digital marketing strategy. It can help to drive more traffic to your website, increase leads and conversions, and ultimately grow your business in the luxury space.

How Can an SEO Agency Help?

Keyword Research & Mapping

To ensure we best understand what your users are searching for, we will undertake extensive keyword research, looking at what the site is performing well for currently alongside competitor and gap analysis. Keyword mapping allows us to develop an SEO strategy that minimises cannibalisation and drives users to the correct page we want them on.

Through our keyword research and content strategy process, we are able to identify content gaps and where longer-tail traffic can be driven through to the site. Understanding the data behind these search terms allows us to generate longer-form content pieces that target a wider variety of keywords.

For keywords that the site is struggling to rank highly for due to organic competition, targeting these through Paid Search ensures your website is still visible to the intended audience.

Blog Content Creation

Blog and longer-form content not only helps target longer-tail keywords that may be less competitive and drive users at an earlier point of the conversion path, but also help narrate brand stories, tone of voice etc and build a brand affinity.

As SEO experts, we make sure your website content is on-brand, is easy to read, whilst also giving the search engines everything they want too.

Content Auditing

Understanding existing content targeting and performance through the use of Google Analytics and other auditing tools allows us to best understand what on-site content is being found and how users are interacting with it. Taking these findings and data, we then feed this into our on-page optimisation process. This can also be done on a competitor-level to understand where they are driving users and provide insight in how to stay competitive for specific search terms.

On-Page Optimisations

Utilising the keyword research and mapping, we will then optimise pages ensuring that all on-page elements, from page titles and meta descriptions to on-page copy and internal links are factored into the search engine optimisation progress. This allows us to target varied keywords throughout the page, whilst prioritising key terms in key on-page elements.

Content Hub Creation

To aid the creation of new, bespoke content, content hubs can be created to be the centralised landing page for all content on specific topics. This drives users to a primary page that then hosts further content for them to explore, retaining them on the website and keeping them engaged.

Creative Content

When it comes to content creation, we don’t just look at seasonality and trends. As part of our role as SEO consulatants, we also make sure that we incorporate creativity and innovation that will further amplify the success that will not only deliver organic traffic and visibility but drive engagement and boost brand awareness.

Content Planning

As is any SEO campaign, content planning is essential. Planning ahead will help understand the best time to launch content so that there is time for Google crawl, index and rank in time to take advantage of peaks of seasonality throughout the year.

Content Gap Analysis

A content gap analysis is a great opportunity to find hidden or missed content opportunities that a brand may not be aware of. We take a look at the current visibility status, whilst also analysing the competitive landscape, discovering what competitors are ranking for as well as the current luxury search demand out there.

Local SEO

Local SEO is a powerful tool for businesses that have a physical presence. Where your local visibility stands is an opportunity to not only further grow online as well as footfall traffic. Through our local audits, we are able to analyse where your business currently sits at a local standpoint which we can then provide recommendations to boost local authority.

VERB has developed a two-step local SEO audit process that provides an extensive citation audit and will review all 36 individual features that impact local pack rankings.

As well as auditing your Google My Business profile, we will manage it to ensure all information is correct and up-to-date for potential customers.

Social Media Integration

One of the hottest trends for marketing currently comes in the form of social media. Using platforms such as TikTok and Instagram to launch new products works incredibly well when paired with the right SEO content to improve conversion rates and aid lead generation.

SEO Content and Link Building

Although two very different SEO tactics, there is a direct relationship between great content and the overall success of any link building activity you undertake.

Trying to acquire credible and authoritative backlinks through digital PR and outreach can be extremely challenging. One way to increase the conversion rates of any link building activity is to first and foremost focus on creating content of the highest quality. This content should be grounded in user experience best practices, including imagery and interactive elements where possible, as well as covering a topic in a way that is unique to your brand and beneficial to your target audience.

We’re a Full Service Digital Agency

Being a full-service digital agency, our SEO team can work across multiple channels, which then support each other for a holistic digital marketing strategy.

We are able to work with client-side writers to provide SEO recommendations from keyword research to ideation to pre-launch optimisations, as well as having in-house copywriters that specialise in various different niches, to ensure content is as true to the brand and the tone of voice.

Creating and optimising content will enable your website to rank for your targeted keywords and grow the overall visibility and subsequent traffic, therefore making it integral to the long-term growth of any website and a vital part of wider digital strategies. For more information regarding SEO consultancy, or to see in-depth case studies of our SEO work, get in contact today.


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