Creative Agency London
Transforming digital experience through engaging & emotive content.
Engaging & emotive content
We are a creative performance-marketing agency that caters to affluent & aspirational consumers. We inspire action through emotive content, positioned in the right place, at the right time. Our goal is to create content that will perform, from crafting the message, building the framework, editing the existing, or producing the new; we’ve got you covered.
Our Approach: Where Data Meets Creativity
As a performance marketing creative agency, we put data at the centre to build content that has insight behind it. We work with third-party platforms and brand analytics to gather an understanding of brand-consumer habits and lifestyles.
We understand what has worked in the past and what hasn’t and we have our fingers on the pulse in terms of consumer trends (specifically affluent consumer trends) and cultural shifts. This allows us to shape the narrative and build content that is destined to succeed.
At VERB we believe in collaboration so our content creators will work with you to build out a content strategy that will resonate with your audiences.
A brand’s content strategy is the bones of successful marketing. We will work with you to create a content framework that will support your overall content and brand strategy. It’s with this framework that you can be confident, your subsequent content will resonate with your consumer.
When supporting your content strategy we will work within the Hero, Hub, and Hygiene framework which outlines the objective of the content. From peak moments that drive awareness and hype with Hero content, Hype and engagement with hub content, or building community with Hygiene content. We can then apply this content strategy to “above”, “below” and “through-the-line” campaigns, making sure each of the teams is singing from the same hymn sheet.
No two brands are the same. This is why we do not always work with the same art directors, photographers, or production studios. We have a refined list of partners which cater to varying technicalities, skills, style, and budget. Our creative team builds the vision and project manages the process bringing you on every step of the journey so you feel confident in the delivery.
We pride ourselves on finding the right stories to tell for the affluent consumer. At VERB we’ve got the expertise to understand what is going to have an impact on your consumer and how we can ensure your brand’s story is relevant and resonates. From craftsmanship to new collections, to how-to’s and exclusive content, we understand what excites the aspirational consumer of today. We’ve even conducted some of our own research, surveying over 1000 affluent consumers, asking about the kind of content the affluent consumer wants to engage with. See more of our insights.
Animation & Motion Graphics
Bringing content to life through motion graphics and animation is something we’re hugely familiar with. From making archive photography move for our client Bugatti, to make stills sparkle for Creed Fragrances, through to motion graphics Storytelling for a healthcare campaign… Our content team has done it all.
We work with a number of different photographers, each with their own style, to achieve images that fit the brand. Photography doesn’t have to be expensive. We will work with you to find the best cost solution; from location to props.
We work with our in-house design team to make your content brighter, crisper, and more engaging. We can edit existing and new photography to make your brand stand out. For example, we often edit content for social media, so that the content on the feed is in harmony. Take a look at our social media case studies to see this in play.
We design and build websites which means we’re no stranger to creating beautiful videos for the homepage and beyond. We can run this video production process end to end: typically this would be “Hero” content which creates a mood and tells the story of your brand.
For ecommerce sites, we work with partners to cater to ecommerce shoots so that your products are beautifully displayed, easily understood, and are enticing to the affluent consumer.
Whilst Influencer marketing is often positioned as a way to reach new and engaged audience groups, influencer marketing can be a great tool to achieve beautiful content that can be reshared on your own feed. We have worked with our social clients to not only curate beautiful content through influencer partnerships but also through sourcing and requesting permission to use such user-generated content on our client’s social media feeds. We build advocacy so you don’t have to always be spending to produce content – see more about Influencer Marketing.
As a full-service digital marketing agency, we have the team and expertise to create a media plan to get your content in front of your target audience. From paid social media, programmatic digital media buying, to paid search, we can ensure your content, written or visual sees the reach it deserves. See more about our Paid Media services.
Why Choose VERB as your Creative Agency?
VERB has always been a digital marketing agency for luxury brands from day one. This means we have extensive experience working across a variety of luxury and premium brands. Whilst we are content natives, marketing and advertising to affluent and high net worth audiences is what we do best. We understand the nuances of marketing Luxury with the aim to maintain or strengthen an elevated brand position. As a digital performance marketing agency, our focus is on driving commercial results.
We also like to think we’re fun to work with and experts at bringing ideas and concepts to life. Get to know the team a bit better, and find out who we are.