Scaling Bloomingdale’s website performance across the Middle East region
Organic traffic increase in Q1 YoY
Organic revenue increase YoY in the first quarter
YoY organic traffic share of voice increase
To increase organic search performance and optimise on-site content for all 4 of Bloomingdale’s Middle Eastern websites (KSA, UAE, QA, KW).
Bloomingdale’s was struggling to build organic traction in the 4 different markets KSA, UAE, QA, KW) due to their unique local nuances and the sheer size of the website. With over 620 designer brand pages, it was difficult to ensure that all pages were optimised and had good technical health, without cannibalising or duplicating our work.
We conducted 4 x separate technical audits on each of the sites to analyse their overall site health and any issues that may be affecting the organic performance.
In addition, we also conducted keyword research (in both English and Arabic) within each market to identify the unique priority pages that needed optimising (as these varied from market to market). Once this was identified, we provided weekly metadata optimisations in batches, both in English and Arabic, for each market to improve the visibility of these pages, and in turn their Organic ranking.
Organic sessions saw significant increases for the designer brand landing pages:
Balenciaga Collection Page – 344% increase
Calvin Klein Collection Page – 163% increase
Dior Collection Page – 107% increase