SEO

Jimmy Choo

Verb have been tasked with managing Jimmy Choo’s global technical SEO campaigns and content strategy for their website.

01. OVERVIEW

Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and confident spirit. The brand started with shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who designed luxury shoes for celebrities around the world, including princess Diana.

CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 150 stores and is present in the most prestigious retailers and speciality stores worldwide.

 

Visit Site

www.jimmychoo.com/

Involvement

  • Content Strategy
  • Keyword research
  • Technical SEO

02. THE BRIEF

The aim is to drive organic traffic to the website by making the brand name stand out, focusing on custom made items such as shoes and handbags.

03. THE SOLUTION

As one of the most iconic luxury brands in the world, Verb have created a technical SEO campaign which has driven the relevant luxury consumers to the right products. By conducting extensive keyword research, Verb will fix indexation issues which have previously prevented traffic to the site.

04. RESULTS

43%

Uplift in organic traffic to product pages

26%

Uplift in landing page traffic

0.3%

Improvement in conversion rate

Get In touch

If you’re interested to see what we can do for your brand or learning more about us, our work, or our process, please get in touch.

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