Content Marketing Agency
Despite the notable position they hold, luxury products and services don’t simply sell themselves. It’s vital that brands use digital marketing to create an enticing narrative around their business and build relationships with consumers.what we do
Great content marketing is a key part of this. By developing touch points, building brand awareness and driving traffic to your website, content marketing will enable you to reach your business goals in the luxury industry.
VERB’s Expertise as a Content Marketing Agency
We’re a full-service digital agency bringing years of experience to content marketing, with specialisms covering all key areas of digital marketing. We thrive on delivering successful campaigns for clients, which our case studies are a testament to. Below we have outlined the types of SEO content marketing we provide that will increase your search engine rankings, build brand awareness and grow your E-commerce business.
Digital Strategy Development
Our team will develop your digital strategy across multiple channels to drive results for your business. We can map out the direction of your strategy and focus points, analysing which services would best achieve your digital marketing KPIs. It’s vital to incorporate short and long-term strategies into your business to make it excel in the world of digital.
SEO and Search Optimisation Strategies
Understanding how a consumer is searching for your luxury product or service in search engines is the starting point for our SEO strategy. Our keyword and consumer data research will inform our considerations in an SEO campaign, which aims to drive organic search growth and bring traffic to your website. All on-page elements will be optimised as part of this process.
When the competition around luxury keywords is struggling organically, we’re also equipped to target through paid search to make sure your website is still being seen.
Blog Posts and Articles Writing
Blog posts and articles are about creating content that engages people and subsequently drives them to other areas of your site. It’s an informative first touch point before guiding a potential customer further down the marketing funnel and eventually resulting in a conversion.
Based on your target audience and Google analytics data, we’ll craft long form content around topics that resonate. And as SEO experts, we’ll ensure this content is easy to read and ranks highly in search engines, with your brand positioning and desired audience in mind.
User Experience Design and Testing
Designing bespoke user experiences sites drives conversions and creates websites that perform exceptionally. We use user-centred website design, drawing from real data and customer journey mapping.
Our team is certified in all major platforms such as WordPress, Magento, BigCommerce, Shopify & WooCommerce to develop quality solutions for eCommerce and brand websites. We dedicate ourselves to each project from conception to launch while integrating SEO throughout the build to ensure your website is ranking prominently with target users.
Social Media Marketing and Management
One of the largest beasts in content marketing is social media. Developing your social media presence and social tone of voice establishes your brand in the day-to-day lives of your consumers and, in turn, creates brand loyalty.
Being guided by cultural conversations and talking points is vital in the social media space. We’ll ensure your brand is delivering content that resonates with your audience, while consistently evolving with cultural trends. Organic and paid campaigns are specifically tailored for platforms such as Instagram, Facebook, Twitter, TikTok, Pinterest and LinkedIn. Content creation, from creative strategy and ideation right through to end to end asset production our creative experts will ensure you are well equipped with dynamic content that resonates and sparks interest amongst consumers.
Through our VERB Influencer Collective we work with premium talent to achieve marketing goals, all of whom we’ve built established relationships with. Our continued collaboration enables us to match influencers with your brief, creating effective and authentic campaigns that position your brand in the right way.
We’ll then work closely with your team and the talent, managing the campaigns end-to-end, from mapping, content creation, to measurement. We identify what strategies would be most effective, whether that’s gifting, paid partnerships or experiences. And throughout, we’ll analyse the metrics most important to your brand to ensure the campaign delivers on its objectives.
Email Campaigns and Automation
Email marketing is a powerful content marketing strategy, with a whopping average ROI of around 2500%. But to perfect it, you’ll need your email campaigns to cut through the inbox spam.
We’ll build an email campaign strategy that provides value to the consumer, helping to craft exclusive content, seamless automations and inviting CTAs that will boost open and click through rates. Creating a bespoke aesthetic template that works for your brand is also as important to shine in the luxury space. We’ll focus on organic list building, meaning you’ll have only the most relevant customers signed up to your email marketing.