Culture, Social Media, Thoughts

VERB wins Best Social Media Campaign for Aston Martin

Last week the VERB team won an award for the Best Social Media Campaign at the Don’t Panic Events – UK Digital Growth Awards! We were recognised for our combined social & creative work in relaunching Aston Martin’s TikTok.

Our objective was to relaunch Aston Martin’s TikTok channel, establishing the brand as an iconic player within the luxury space on TikTok. In order to do this, we set out to increase their brand presence through this channel by growing their followers and creating platform-specific content.

Aston Martin is a heritage English brand with an incredible global audience, and as an agency we believe it’s important to ensure our clients are at the forefront of social and channel innovation and to do this, we felt TikTok was a key channel they needed to be exploring as a brand. As we’ve seen through audience engagement, the Aston Martin TikTok channel is now known for it’s content that cuts-through on a saturated platform.

A huge congrats to all who were involved and a testament to the amazing work we do for our clients!