This month we launched our 2018 White Paper about personalisation and loyalty in the luxury hospitality industry. One of the most interesting discussions on the panel at the launch event surrounded the concept of social media as a replacement of TripAdvisor. Whilst some consider TripAdvisor the holy grail of honest, raw consumer reviews, our panel of experts including Chris Donnelly from Verb Brands, Lysbeth Fox from Fox PR, John Oceallaigh from the Luxury Telegraph and Ricardo Gato from Cookson Adventures, dissected the value of social media to the hospitality industry through this medium. Whilst Oceallaigh from the Telegraph argued that neither were trusted sources, panellists Fox and Gato echoed our thoughts that social media today was an integral part of reviewing a hotel. However, all agreed the impact of this type of marketing could be compromised with the use of crude paid influencer marketing.
There is strong evidence to suggest that before booking holidays, people are looking to Instagram to decide on their next holiday destination. From #luxurytravel to live stories, the customer can record their stay as it happens which in turn produces authentic user generated content for the relevant hospitality brand. As a brand, being ‘Instagrammable’ is a strong advantage in today’s environment.
We’ve picked out our favourite instagram accounts promoting our city of origin – London. These influencers continue to find amazing new places and stunning new angles on the beautiful city of London. If you’re in London, we highly recommend involving yourself with these accounts to boost your engagement and raise awareness of your brand.
Floral facades, beautiful doorways, and cosy London pubs. Meandering Macaron’s account holds ONLY locations with beautiful florals. As the seasons change, so do the petals, the account often features locations more than once as the displays change.
Lost_in_ldn’s instagram account explores hidden gems in some of London’s most iconic neighbourhoods including Belgravia and Chelsea. The best go-to boutiques and restaurants around, this instagram account is nothing but aspirational.
Capturing the more quirky side of London, Prettycitylondon showcases the oddly beautiful as well as more traditionally aesthetically pleasing locations around London.
Although the concept behind this account is very different to the scenic pictures of architecture and food typically associated with London , we love Londonersunderground’s take on London life. This account demonstrates the social diversity of one of the greatest cities in the world. It is an advocate for not just a specific place but London in its entirety.
If you ever wish to find a pink location in London to feature on your own account, look no further than Londonispink.This instagram account follows one common theme: pink. From front doors to floral displays to food, this is one eye-catching feed.
A renowned Food Editor, listed by the Evening Standard within the Top 10 foodies and Co-Founder of @cookforsyria, Clerkenwell Boy captures some of the best food London has to offer. From dim sum to brunch, the imagery is vibrant and simply mouth-watering. If you’re a brand featuring on this account you can feel reassured that you’re accompanied by the best hospitality brands around.
Viewing London from a different angle, Ben Moore takes incredible photographs of London’s most exquisite architecture and landscapes. The use of drones getting shots from a birds eye view.
If you’d like to read Verb’s 2018 White paper on Luxury Hospitality aforementioned, you can access the report here. Additionally, if you’re interested in Influencer Marketing as a hospitality brand and would like to learn more, please get in touch at firstname.lastname@example.org.
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