The evolution of digital has completely changed the way brands market themselves.  Luxury brands have been slower to evolve their digital offering – but there are some thought leaders that are lighting the way.  We’ve collated a list of both up-and-coming and established luxury digital experts to follow on twitter.  Without further ado, here are the top 25 luxury digital thought leaders:

sam-pratt  25)  Samantha Pratt – @agirlfromLDN

Samantha is the Digital Marketing Manager at Oliver Bonas – Creating and developing integrated marketing comms across multiple digital channels.  A rising talent, Samantha posts about digital marketing, food, fashion and furniture.

hazel-kay  24)  Hazel Kay – @luxladyhk

Hazel is the Head of Marketing at Selfridges – Having previously worked for other high profile brands such as Vertu, De Beers and American Express.  She posts a mix of insightful marketing and general thoughts & opinions.

chris-donnelly  23)  Chris Donnelly – @donnelcs

Chris is the Founder and Managing Director of Luxury Digital Agency Verb Brands.  As an expert in digital luxury, Chris posts all things website optimisation, digital marketing and the evolution of the luxury digital market.

nat-cab  22)  ‘NatCab’ – @NatCab

‘NatCab’ is an unknown entity, but her Twitter account is a great resource for luxury digital insight.  As a digital, luxury and eCommerce expert, following NatCab will give you regular updates into the world of luxury digital.

franck-zayan  21)  Franck Zayan – @franck_z

Franck is the President of eCommerce at Condé Nast – Leading the global commerce division for the whole group.  His Twitter is filled with fantastic insight into luxury digital marketing and selling online.

michelle-emmerson  20)  Michelle Emmerson – @MichelleEmmers1

Michelle is the CEO at Walpole – A unique alliance of 170 of Britain’s finest luxury brands.  Michelle mainly posts about business, management, luxury and digital.

claire-higgins  19)  Claire Higgins – @claire_higgins

Claire is the Head of Digital Marketing at Selfridges – Being responsible for all acquisition, retention, digital brand and social media strategies.  With a love of everything digital, Claire posts about luxury fashion, beauty and travel.

saverio-bianchi  18)  Saverio Bianchi – @SaverioBianchi

Saverio is the Group Digital Director for L’Oréal – The #1 beauty group in the world.  Saverio is an eCommerce, Digital and CRM expert in the luxury industry.

alice-delahunt  17)  Alice Delahunt – @AliceDelahunt

Alice is the Global Senior Social Media Manager at Burberry – Helping lead the front of the digital luxury revolution. An ex ad-grad from JWT, Alice posts  all things digital, luxury and marketing.

georg-ell  16)  Georg Ell – @mrgeorgell

Georg is the Country Director for Tesla Motors in the UK & Ireland – Responsible for growing the business and achieving the company’s mission.  Georg has worked for big brands such as Merrill Lynch and Microsoft.

linz-shelton  15)  Linz Shelton – @Linz_Shelton

Linz is the Global Social Media Director for Michael Kors – Specialising in social media and eCommerce strategy.  With a strong entrepreneurial background, Linz posts all things fashion, luxury and digital.

john-vary  14)  John Vary – @jvary

John is the Innovation Manager at John Lewis – Dreaming up new ways to deliver fantastic customer experiences.  Having previously worked at Burberry, John posts inspiring updates on innovation in the luxury retail industry.

simon-gerard  13)  Simon Gerard – @S_Gerard

Simon is a Luxury Consultant at Luxury Branded – A luxury marketing agency.  Simon posts about digital marketing in the luxury industry and the occasional supercar.

tamar-koifman  12)  Tamar Koifman – @TamarStar

Tamar is the Head of Sales & Marketing at the Digital Luxury Group – Formerly working at luxury brands such as L’Oréal, Estee Lauder and Chanel.

doug-gollan  11)  Doug Gollan – @EliteTravelerDG

Doug is the founder of Elite Traveler Magazine – Now consulting on luxury brands.  Doug tweets about luxury marketing, the super rich, UHNWs and other things that he finds amusing.

ed-french  10)  Ed French – @RitzCarltonCMO

Ed is the Chief Sales and Marketing Officer for the Ritz-Carlton Hotel Company – Having previously worked at both Marriott and American Airlines.  He posts mainly luxury, travel and marketing insight.

michelle-sadlier  09)  Michelle Sadlier – @shelbyshelly

Michelle is the Head of Innovation and Social Media for Hunter Boots – Working previously for both Net-a-porter and Storyful.  Michelle shares her keen insight into digital marketing, business and fashion.

alistair-allan  08)  Alistair Allan – @alistairallan

Alistair is the Head of Digital at TOPSHOP TOPMAN – Formerly working for Burberry and the Dazed Group.  As a creative innovator, Alistair talks about driving innovation through creativity within the luxury fashion sector.

jeffrey-epstein  07)  Jeffrey Epstein – @jeffreyinmotion

Jeffrey is the Chief Executive Officer of HBIM – Consulting to luxury hospitality businesses.  Jeffrey is a long time luxury hotel/travel marketing professional and social media advocate.

alexis-maybank  06)  Alexis Maybank – @giltfounder

Alexis is the Founder of Gilt and Author of By Invitation Only.  She is also a Board Member at both Girls Who Code & The Audubon Society.  Always posting insight into tech, business and luxury.

gregory-pouy  05)  Gregory Pouy – @gregfromparis

Gregory is a Digital Strategist at New York based agency, LaMercatique.  A self-proclaimed ‘Marketing Artisan in a digital age’, Gregory posts useful articles about luxury brands transforming their digital offering.

tiffany-dowd  04)  Tiffany Dowd – @LuxeTiffany

Tiffany is the Founder and President of Luxe Social Media – Consulting an elite group of the worlds most luxury hotels.  An industry heavyweight and globally recognised luxury social media thought leader.

stacy-small  03)  Stacy Small – @EliteTravelGal

Stacy is the Founder & CEO of Elite Travel International – Previously an award-winning travel journalist.  She is the go-to luxury travel planner for high-level business and leisure travelers worldwide.

ann-tran  02)  Ann Tran – @AnnTran_

Ann is a Marketing Strategist and Consultant for luxury brands – Specialising in Social Media.  She is a thought-leader, influencer and regular contributor to Entrepreneur and the Huffington Post.

angela-ahrendts  01)  Angela Ahrendts – @AngelaAhrendts

Angela is the Senior Vice President for Apple Retail – Previously spearheading the revival of the Burberry brand and turning it into the digital powerhouse that it is today.  She tops our list for posting great luxury industry insight into her business and digital strategy.


Although there has been a slower uptake of digital by luxury brands, these industry behemoths are carving the way and showing that luxury digital can be executed correctly.  By following even just a few of these industry thought-leaders, we’ve been engulfed with wonderful insights into the world of luxury digital.  Hopefully, they will carry on educating and driving innovation forward in the luxury industry.

By Joe Davine