Design & User Experience
Our User Experience (UX) team uses user-centered design (UCD) principles to map the user journeys and behaviours to create a site that performs and converts. We use real data from heat mapping, tracking tools and data analysis to understand where the opportunities lie. We put the brand experience and story at the centre of our designs; starting at the digital entry point right through the brand discovery to conversion, keeping the user’s motivations in mind.
eCommerce success lies in a seamless and engaging user experience. We build strategies around your goals and objectives through user-journey mapping, technology architecture and bespoke integrations. With a team that is certified in a variety of platforms including Magento, WordPress, BigCommerce, Shopify & WooCommerce, we deliver effective, quality solutions. The results are a testament to our site’s successes.
Developments & Integrations
We develop eCommerce and brand websites from conception all the way through to launch. We have the experience to integrate third-party software to achieve the functionality needed. For example, booking systems SevenRooms and Welcome, or POS systems such as Vend. VERB has the technical know-how to work with APIs, bridging the website with the chosen platform to create a seamless journey.
We work closely with our SEO team throughout the site design & build, to ensure the site is set up for success upon launch and beyond. A beautiful site means little for your marketing if it is not seen. We stand out from other agencies as we have this capability in house, with an integrated approach throughout the build.
Good creative content can make a website by creating an immersive experience and capturing the audience’s attention to explore more and inspire them to buy into the brand. Depending on a brand’s needs we can support content strategy, direction & creation; whether that be content development of existing assets right through to production of creative content.
The process consists of ten steps from start to finish. We put emphasis on the strategy and set up to ensure there is a smooth process throughout.
2. Strategy & Creative Direction
3. UX & Wireframing
4. Design Concepts
5. Detailed Designs
6. Front-end Development
7. CMS & Back-end Development
8. Content Upload
9. Functional Implementation, Security & Support
10. Quality Assurance