We craft social-first strategies for our brands. Through social listening, in-house research and community engagement we stay ahead of the ever-changing landscape and deliver an unparalleled organic and paid social media service.What We Do
Strategy & Management
Verb truly understands luxury communications. The agency has been commended for its beautiful and strategic approach to social media marketing. We deliver social media management, strategy, content creation as well as paid social media campaigns. We pride ourselves in luxury communication and take a beautiful, bespoke and strategic approach to social media for our clients.
Our team take a strategic approach to your social media. We start by analysing your social media and audience. By taking a deep dive into the performance of your channels, we fully immerse ourselves in understanding who your brand is talking to as well as what content resonates with the audience best. In the early stages we also establish your brand and how to best communicate effectively on social media. We create an official social media tone of voice- verbally and visually.
Art Direction & Content Creation
Social media is at the heart of a brand’s day to day communications and enables branded touch points for the consumer to engage and fall in love with your brand. With social media management, Verb will source, create and curate your content, ensuring the right messaging is appearing on the right platform. Our team will work with you month on month to deliver a strategic approach curating the most beautiful content aligned with your brand ethos.
Organic Social Media
One of Verb’s biggest strengths is the ability to create successful organic social media strategies for luxury brands. Our team of experts have a deep understanding of each social platform and designs each brand’s strategy considering the most important factors of each social media channel to achieve the best results possible. Working across luxury fashion, hospitality and lifestyle brands, the main organic social media activity occurs on Instagram, Facebook, Twitter and LinkedIn.
Paid Social Advertising
At Verb we specialise in Facebook, Instagram, Twitter and Linkedin social media advertising. We provide ad creation, intelligent targeting segmentation, campaign monitoring and optimisation, conversion tracking and campaign reporting. At the heart of successful paid advertising is a key strategy in place as well as A/B testing. We will always A/B test a number of variables for a campaign, bespoke to your business goal for the campaign, and to deliver marketing insights and learnings. This can be testing different regions, assets, copy or landing pages. We will tailor this to you. We will always highlight future learnings for paid social advertising so that you know, for the next campaign, you’re strategy has a grounding in past successes.
We tailor influencer marketing to the client’s objective and budget. We fully understand success lies in matching the right influencers and outreaching in the most appropriate way for your brand. Authenticity is at the heart of our approach and the success we see for our clients. Working in the luxury sphere, our team have experience working with selective top talent. We also understand that influencers have amassed their audiences because they know their audience best – we like to work with influencers authentically and collaboratively, so they create content that will see the best engagement from their audiences and with your brand.