SEO Agency London
VERB is a specialist London SEO agency for luxury & premium brands. We have an intrinsic understanding of the affluent consumer search behaviour, and of how to improve SEO (search engine optimisation) performance without impacting the brand aesthetics or ethos.
Our SEO Process
We like to work with you as one team. Our SEO method will always begin with getting to know the brand and the consumer. Ultimately we look to understand how your consumer is searching for your product/service on search engines. This can be different for luxury brands. For example; brand terms can be more competitive for luxury. Furthermore, the luxury consumer may be looking for a premium product because of the additional qualities it provides. We build these considerations into your SEO campaign.
Unlike some SEO agencies, we pride ourselves on the transparency of the work we are carrying out; and the results achieved. Weekly communication is key and comes as standard.
All the SEO decisions we make are driven by data that is analysed by SEO experts to make informed decisions that will drive organic search growth on Google and other search engines.
One of the first steps for our SEO campaigns is to find out which keywords customers are searching for to find your products or services. We then map these keywords to every page on your website, using them in future optimisation work, and integrating this into a roadmap for success.
A huge part of our SEO service is the optimisation of all on-page elements for key pages across the site.
By conducting keyword research and analysing page-level data, VERB will ensure that priority pages across the site are optimised to target the primary keywords associated with the brands’ products or service offerings.
Optimisation will be reviewed and updated on an ongoing basis dependent on seasonality, competition, and user search trends.
With ever-changing Google algorithms, technical SEO auditing will be conducted on a regular basis to implement fixes where necessary. If the website is not technically optimised, it will not only oppose the on-page optimisation work and cause issues in ranking for targeted keywords, but it will also hinder user experience, resulting in a user bouncing from the site, or decreased conversions from all traffic sources.
Technical SEO supports a friction-free customer journey and can deliver significant results. Unlike some other SEO companies, we will deliver a technical SEO audit report upon starting with you, in order to establish a bespoke roadmap for you. We will then continue doing audits every 3-6 months to check in on the site. Our reports map out detailed recommendations to better your SEO and website performance.
Through our keyword research process, we are able to identify content gaps and where longer-tail traffic can be driven through to the site.
Understanding the data behind these search terms allows us to generate longer-form content pieces that target a wider variety of keywords. Driving this traffic brings users that are within a different stage of the conversion path to the site, supplementing the organic traffic driven by key product or services pages.
We make sure your content is on-brand, true to your tone of voice, is easy to read, whilst also giving the search engines everything they want too.
For your website to get rankings and web traffic in competitive verticals you will need more than just great content; you also need links and mentions from other websites.
We develop content marketing and off-site SEO strategies to generate backlinks to your website, improving the overall website authority.
VERB will manage the process from content & campaign ideation, website prospecting & analysis, to influencer outreach & management. We typically work alongside PR teams/ agencies on this part of the project.
Local SEO is an important component of many sites’ overall strategy when looking to drive users to a physical location, for example, restaurants, hotels, stores, etc.
VERB has developed a two-step local SEO audit process that provides an extensive citation audit and will review all 36 individual features that impact local pack rankings.
As well as auditing your Google My Business profile, we will manage it to ensure all information is correct and up-to-date for potential customers.
Our local SEO strategies are also designed to target a wider variety of generic search terms to gain wider visibility for users searching for businesses similar to yours, as well as optimising and reporting on local pack listings.
More Than Google
Whilst Google is the core search engine the Western economy uses, there are other search engines that need to be considered. YouTube is the second biggest search engine for example, whilst Yandex is Russia’s core search engine and Baidu is one of the biggest in China. Furthermore, Amazon launched its luxury platform in 2020, which could soon become another ecosystem brands need to optimise their position in the SERP. We work with brands to prioritise the work and opportunities.
Our SEO reports are created bespoke in line with your business objectives and KPIs. Data taken from our range of tools are analysed alongside industry trends to create true performance insights. We report on future opportunities and to help inform ongoing strategy. This reporting structure ensures that data is used to continuously improve our level of service and allow for better alignment with your overall business goals.
Cross Channel Efficiency
Being a full-service digital agency, we can work across multiple channels, which then support each other for a holistic digital marketing strategy.
SEO and Paid Media
For keywords that the site is struggling to rank highly for due to organic competition, targeting these through Paid Search ensures your website is still visible to the intended audience. For keywords that already rank well for SEO, there is less need to target from Paid too, meaning that budget can be reallocated to target other terms that will drive further traffic.
SEO & Web Design & Development
Our SEO agency experts and website design and development team work very closely together to ensure that all web design and builds have SEO requirements considered throughout each stage of the process, whether it is creating a new website from scratch, a site migration or just augmenting the current site for better performance.
Our SEO strategy is driven by data; how people are searching for your product, what keywords they’re using, where is the traffic coming from, where consumer demand is, how long they’re spending on the website, and the list goes on. We look at many different data points to build a picture of what SEO is doing for you and where we can build and achieve short-term, and long-term SEO success on Google and other search engines.
Why Choose VERB as your SEO Agency?
As a performance marketing agency, our focus is on driving commercial SEO results. We strive to increase traffic, the quality of visitors, and ultimately revenue.
Whilst we are SEO experts through and through, marketing to affluent and high net worth audiences is our bread and butter. We know that not all marketing efforts work for the luxury consumer. At VERB we pride ourselves on merging our digital expertise with our knowledge of the luxury market.
Furthermore, we are a full-service agency. Our goal is to help you grow and so we will be working with you as your digital partner to drive value across SEO but also the other digital channels.
We also like to think we’re a great bunch. Get to know the team a bit better, and find out who we are.