Search Engine Optimisation for luxury and premium brands is different to any other market. VERB has an intrinsic understanding of how to improve SEO performance without impacting the brand aesthetics or ethos.what we do
Vital to any ongoing SEO work is the optimisation of all on-page elements for key pages across the site. By conducting keyword research and analysing page-level data, VERB will ensure that priority pages across the site are optimised to target the primary keywords associated with the brands’ products or service offerings. Optimisation will be reviewed and updated on an ongoing basis dependent on seasonality, competition, and user search trends.
With ever-changing Google algorithms, technical auditing will be conducted on a regular basis to implement fixes where necessary. If the website is not technically optimised, it will not only oppose the on-page optimisation work and cause issues in ranking for targeted keywords, but it will also hinder user experience, resulting in a user bouncing from the site, or decreased conversions from all traffic sources. Technical SEO supports a friction-free customer journey and can deliver significant results.
Through our keyword research process, we are able to identify content gaps and where longer-tail traffic can be driven through to the site. Understanding the data behind these search terms allows us to generate longer-form content pieces that target a wider variety of keywords. Driving this traffic brings users that are within a different stage of the conversion path to the site, supplementing the organic traffic driven by key product or services pages.
We develop off-page SEO strategies to generate backlinks to your website, improving the overall website authority. VERB will manage the process from content &campaign ideation, website prospecting & analysis, to influencer outreach & management.
Local SEO is an important component to many sites’ overall strategy when looking to drive users to a physical location, for example restaurants, hotels, stores etc.
VERB have developed a two-step local SEO audit process that provides an extensive citation audit and will review all 36 individual features that impact local pack rankings. As well as auditing your Google My Business profile, we will manage it to ensure all information is correct and up-to-date for potential customers.
Our local SEO strategies are also designed to target a wider variety of generic search terms to gain wider visibility for users searching for businesses similar to yours, as well as optimising and reporting on local pack listings.
Reports are created bespoke in line with your business objectives and KPIs. Data taken from our range of tools is analysed alongside industry trends to create true performance insights. We report on future opportunities and to help inform ongoing strategy. This reporting structure ensures that data is used to continuously improve our level of service and allow for better alignment with your overall business goals.
Cross Channel Efficiency
Being a full-service digital agency we can make efficiencies across workstreams.
SEO and Paid Media
For keywords that the site is struggling to rank highly for due to organic competition, targeting these through Paid ensures your website is still visible to the intended audience. For keywords that already rank well for SEO, there is less need to target from Paid too, meaning that budget can be reallocated to target other terms that will drive further traffic.
SEO & Web Build
The SEO and Web teams work very closely together to ensure that all web builds have SEO requirements considered throughout each stage of the process, whether it is creating a new website from scratch, a site migration or just improving elements of an existing website.