SEO Content Agency
A major component of search engine optimisation (SEO) involves the creation of high-quality content that is aligned closely with searcher intent and the numerous factors taken into account by Google and other search engines.what we do
Aligning with these key priorities ensures SEO content can be found easily by your target audience through ranking prominently within search engine results pages (SERPs).
But content marketing is not just about how you drive traffic to your e-commerce website, but how you retain customers and build brand affinity, turning data and consumer behaviour into storytelling and brand awareness.
So, What is SEO Content?
How Can an SEO Agency Help?
Keyword Research & Mapping
To ensure we best understand what your users are searching for, we will undertake extensive keyword research, looking at what the site is performing well for currently alongside competitor and gap analysis. Keyword mapping allows us to develop an SEO strategy that minimises cannibalisation and drives users to the correct page we want them on.
Through our keyword research and content strategy process, we are able to identify content gaps and where longer-tail traffic can be driven through to the site. Understanding the data behind these search terms allows us to generate longer-form content pieces that target a wider variety of keywords.
For keywords that the site is struggling to rank highly for due to organic competition, targeting these through Paid Search ensures your website is still visible to the intended audience.
Blog Content Creation
Blog and longer-form content not only helps target longer-tail keywords that may be less competitive and drive users at an earlier point of the conversion path, but also help narrate brand stories, tone of voice etc and build a brand affinity.
As SEO experts, we make sure your website content is on-brand, is easy to read, whilst also giving the search engines everything they want too.
Understanding existing content targeting and performance through the use of Google Analytics and other auditing tools allows us to best understand what on-site content is being found and how users are interacting with it. Taking these findings and data, we then feed this into our on-page optimisation process. This can also be done on a competitor-level to understand where they are driving users and provide insight in how to stay competitive for specific search terms.
Utilising the keyword research and mapping, we will then optimise pages ensuring that all on-page elements, from page titles and meta descriptions to on-page copy and internal links are factored into the search engine optimisation progress. This allows us to target varied keywords throughout the page, whilst prioritising key terms in key on-page elements.
Content Hub Creation
To aid the creation of new, bespoke content, content hubs can be created to be the centralised landing page for all content on specific topics. This drives users to a primary page that then hosts further content for them to explore, retaining them on the website and keeping them engaged.
When it comes to content creation, we don’t just look at seasonality and trends. As part of our role as SEO consulatants, we also make sure that we incorporate creativity and innovation that will further amplify the success that will not only deliver organic traffic and visibility but drive engagement and boost brand awareness.
As is any SEO campaign, content planning is essential. Planning ahead will help understand the best time to launch content so that there is time for Google crawl, index and rank in time to take advantage of peaks of seasonality throughout the year.
Content Gap Analysis
A content gap analysis is a great opportunity to find hidden or missed content opportunities that a brand may not be aware of. We take a look at the current visibility status, whilst also analysing the competitive landscape, discovering what competitors are ranking for as well as the current luxury search demand out there.
Local SEO is a powerful tool for businesses that have a physical presence. Where your local visibility stands is an opportunity to not only further grow online as well as footfall traffic. Through our local audits, we are able to analyse where your business currently sits at a local standpoint which we can then provide recommendations to boost local authority.
VERB has developed a two-step local SEO audit process that provides an extensive citation audit and will review all 36 individual features that impact local pack rankings.
As well as auditing your Google My Business profile, we will manage it to ensure all information is correct and up-to-date for potential customers.
Social Media Integration
One of the hottest trends for marketing currently comes in the form of social media. Using platforms such as TikTok and Instagram to launch new products works incredibly well when paired with the right SEO content to improve conversion rates and aid lead generation.
SEO Content and Link Building
Although two very different SEO tactics, there is a direct relationship between great content and the overall success of any link building activity you undertake.
Trying to acquire credible and authoritative backlinks through digital PR and outreach can be extremely challenging. One way to increase the conversion rates of any link building activity is to first and foremost focus on creating content of the highest quality. This content should be grounded in user experience best practices, including imagery and interactive elements where possible, as well as covering a topic in a way that is unique to your brand and beneficial to your target audience.