Paid Media Marketing
Our team is trained to run all of the Paid Media channels, rather than single-channel specialisms. We understand the nuances involved in reaching today’s UHNWIs and HNWIs, digitally.What we do
We use our expertise in luxury to deliver industry-leading results for our clients.
We take an audience-centric approach to PPC, using a mixture of contextual signals, 1st & 3rd party data and demographics, in order to pre-qualify searches & make your spend go further. This granular approach filters down to ad copy generation, ensuring we are serving personalised copy to each user segment.
Our team of PPC experts primarily focus on long-tail keywords, where intent is the highest. We deploy an Exact match, Phrase match & Broad match split allowing us to discover new terms for your services, whilst maintaining presence where conversion is strongest. Our keyword tactic breakdown includes the following keywords:
- Service/product specific
- Feature specific
- High intent
We take the same audience-centric approach to Google Shopping, as we do to search campaigns, whilst building granular product groups from your feed to maximize efficiency.
Feed optimisation is at the centre of driving results on Google Shopping and so our team of experts will advise you on best practices to improve your search relevance and traffic filtering so your products stand out from the crowd.
We are a Google Accredited Partner and we have relationships with the platform to stay ahead of the curve.
We understand the need to connect with your audience across multiple touchpoints and have a team who specialise in running campaigns across: Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, and, Tik Tok. We use a similar audience-centric approach to your social campaigns, to meet your brand awareness and return on investment goals.
We work closely with the organic social and creative content team to ensure our message resonates with your target audience and matches your objectives to deliver results.
Further to this, we hold relationships with the platforms; including TikTok, to ensure we are staying on top of the latest social features and techniques.
Programmatic & Digital Media Buying
At VERB, our team of omni-platform specialists activate Programmatic campaigns across an array of formats from Display to DOOH. This allows us to achieve the same scale you would from more traditional mediums, but with all of the benefits of both targeting & measurement, which in turn minimises advertising wastage whilst giving you better insight into your customers. We leverage the industry’s best Programmatic technologies to access behavioral and contextual data; allowing us to target relevant users across the world’s premium content.
We don’t have a “one size fits all” approach to reporting. We want to be your strategic partner so one of the first things we do is work with you to identify the metrics & analysis your team & stakeholders require. From this, we will build out the most relevant dashboard or executive summaries as a standard. At VERB we automate all reporting, allowing our team to focus their time on the highest return tasks like analysing data, optimising your campaigns, and spotting expansion opportunities.