What is Digital PR?
Digital PR is the practice of creating content that drives earned media across digital platforms. The goal is to create moments that drive talk-ability and earn links. Digital PR is backed by digital strategy and brand: we blend SEO (Search Engine Optimisation) tactics with elements of traditional PR to make sure your brand is benefitting from our media placements. Brand awareness, branded search and traffic growth are some of the key benefits of Digital PR.
What is Offsite SEO?
Offsite SEO is a way of developing your website’s search visibility outside of making changes to the website itself. This is through generating backlinks to your website and coverage of your brand on other websites. This in turn creates trust and authority to webpages and websites, resulting in increased ranking positions.
The Digital PR services we do day-to-day
- Unique creative and data content campaigns
- Reactive, newsjacking & product PR
- Managing and monitoring journalist requests
- Creative assets for cross channel integration,
e.g landing pages, infographics, full production video/photography
- Media outreach, consultation and execution
- Media and brand sentiment analysis
How do we approach Digital PR?
As an agency for premium and luxury brands, we have a deep understanding of the affluent and HNW consumer and what makes both them and our target publications tick. Our work is grounded in data, creative and media trends.
We start with research then ideate concepts that aim to invoke intrigue and emotion. This is paired with data to ensure content is hyper-relevant and works across multiple niches with different angles – we know what lux publications are talking about, and what they will want to talk about next, providing maximum coverage and ROI.
There is growing noise and competition in other sectors when it comes to Digital PR, however, the opportunity for luxury and premium is vast [link to new blog post] and something to take advantage of.
We generate ideas using search data and validate them in media relevancy. We take brand, PR and SEO objectives and combine with creativity, emotion and the science of search to tap into new markets.
We build content campaigns everyday for luxury brands that traffic, performance and media cut through, placing content in publications that put the brand front and centre of the conversation with affluent and high net worth individuals.
How does Digital PR work with other marketing channels?
Digital PR delivers a unique return on investment and adds measurable value to your existing digital portfolio – we create content assets that can be integrated across earned, owned and paid channels. We look to strengthen your digital presence and elevate the brand, creating content that is a market first to drive traffic to site and ultimately conversions. Digital PR adds value to the whole digital portfolio, when done right.
What is the difference between Digital PR and Traditional PR?
The two go hand in hand! Differently from traditional PR, Digital PR accounts for the value of online print and the SEO benefits. We report on goals like traffic driven, click through rate and conversion rather than just general PR reach.
With the growth of online marketing, to remain competitive, it makes sense to focus efforts on digital PR as well as traditional. We can work synergistically with existing PR teams, forming an extension of your team to help provide links and coverage in untapped niches. We’ll provide insight into how PR campaigns can be optimised to build awareness and SEO rankings online.
We understand where and when content will work online, crafting stories that will work with multiple angles across new niches
More often than not, online brands see their biggest online conversion rates in markets they hadn’t previously considered an opportunity, get in touch and ask us for more information on the new markets and niches you could be growing your brand in.
How do we measure the success of Digital PR?
Digital PR offers clear and tangible points of measurement to track ROI measure success.
- Links & Coverage
- Quality of links (DA)
- Page views
- New Users
- Web traffic and referrals from content
- Performance against other brand PR
- Social shares
- Social engagement
- Journalist feedback (if applicable)
- Key learnings with brand recommendations
We provide both short (monthly) and long term (quarterly & yearly) reports. Reports show immediate results as well as track results over time to show a measurable change in brand awareness – something that is notoriously hard to track.
Choose VERB for Digital PR
VERB is an award-winning creative and performance marketing agency that specialises in reaching and engaging affluent audiences. We truly understand the relationship between elevating the brand whilst driving hard commercial results. Since the start, our goal has been to help the luxury market innovate digitally.
The attention of your customer is becoming increasingly shorter and more divided, brands are looking for innovative and creative ways to build market share and hold the attention of the buyer; Digital PR is a great way to do that.
With a finger on the pulse of affluent consumer trends, we have extensive experience working with luxury and premium brands, meaning we are best positioned to be able to take your premium brand to the next level.
We have cultivated valuable connections with media that cater to the affluent consumer market, across sectors. As such we have extensive knowledge of the digital PR landscape allowing us to produce content that we know will land with the target titles.
Through tying together multiple channels with optimised content, Digital PR gives you ROI and adds depth to your digital estate.