SEO, Web Design & Development

The Wolseley

Verb assisted The Wolseley in establishing a new eCommerce offering that allows visitors to bring a little taste of The Wolseley home.

01. OVERVIEW

The Wolseley is one of London’s most iconic restaurants in the grand European tradition located on Piccadilly.

As part of the Corbin & King group, the Wolseley came to us with the challenge of creating a digital platform that focuses on representing the unique experience of dining at The Wolseley and matched the intricate craftsmanship and quality that goes into every touch point throughout.

Involvement

  • Digital Creative Direction
  • Web Design & Development
  • eCommerce Development
  • Responsive Design
  • SEO

02. THE CHALLENGE

The objective was to deliver a modern and up to date website that enhanced and maintained the traditional luxury look and feel of the brand. The aim was to deliver an experience that would resonate with existing customers, while also introducing the venue to new audiences. A curated website design and UX strategy was paramount to the success of the site that Verb provided with a slick and targeted booking journey.

03. THE SOLUTION

One of the core objectives of the new website was a seamless UX journey that encouraged potential customers to book a reservation with the restaurant all the while maintaining the brand’s unique look and feel. Verb fully integrated the website with SevenRooms to ensure the whole process stayed on the same website and avoid any third party websites, thus giving The Wolseley full autonomy to maximise conversion. Alongside this, we also introduced a cross-selling feature that allows the website to push customers to make a reservation at one of the other Corbin & King restaurants should The Wolseley be full.

Alongside the restaurant part of the business, the new website required a full eCommerce capability to launch the brand new luxury product range. Customers of The Wolseley are now able to purchase their unique luxury products which include a beautiful selection of silverware, gourmet hampers and a wide range of wine and champagne. The challenge was to push this part of the website without drawing attention or reservations from the restaurant.

04. RESULTS

14%

Increase in organic YoY traffic

67%

Of all traffic is organic

6%

Increase in average session duration

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