SEO, Web Design & Development

The Delaunay

Creating a high converting restaurant booking and eCommerce website with a leading SEO strategic integration

01. OVERVIEW

Corbin & King is one of London’s most iconic luxury hospitality groups.

As part of the Corbin & King group, The Delaunay appointed Verb Brands with the challenge of creating a strong digital presence that would focus on representing the unique experience of dining at both luxury restaurants and matched the intricate craftsmanship and quality that goes into every touch point throughout.

As part of the project, Verb designed a bespoke search strategy that would help the brand stand out from its competitors.

Involvement

  • Website design
  • Website development
  • SEO Strategy
  • Performance Marketing
  • eCommerce

02. THE BRIEF

The Delaunay appointed verb Brands as their strategic digital partner to improve their SEO rankings against other luxury hospitality competitors. As SEO becomes one of the main customer acquisition channels for luxury hospitality brands, the renowned restaurant wanted to take advantage of its great reputation offline and translate it online.

03. THE SOLUTION

Over half the traffic online is now via mobile and tablet devices. This is especially prevalent in the luxury market.

The Delaunay website was previously not well optimised for mobile and therefore Verb focused on creating the most luxury and editorial experience possible on mobile – allowing for a clean and simple booking journey,

04. RESULTS

154%

Improvement in Time on Page

61%

Increase in Transactions

47%

Increase in Conversion Rate

72%

Increase in Mobile Conversion

63%

Increase in Mobile Revenue

54%

Increase in Mobile Transactions

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If you’re interested to see what we can do for your brand or learning more about us, our work, or our process, please get in touch.

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