Roja Parfums

Launch the new APEX fragrance within the UK market.
Cross Channel Performance
+43%

Growth in New Users in the first month alone

+10,245

New Users from Paid activity, over 3 month campaign period

+172%

Exceeded Revenue target

01.OVERVIEW

Before starting with VERB in November 2021, Roja Parfums had never taken on an “always-on” approach to digital advertising. However, within a few months they were launching their new APEX fragrance in the UK with an always-on SEO, Paid Search and Paid Social strategy.

Involvement
02.SOLUTION

Due to the lack of historic data, we relied heavily on audience testing and frequent creative optimisations to build out audience personas and engage new and existing users on Paid Social. Our Paid Search and SEO work, then helped to encourage users through the funnel to continue their purchase journey.

Just before launching we encountered some additional Cookie Banner and Tracking complications on-site, however, with some robust tracking analysis and very technical troubleshooting we managed to get these up and running in time for launch.

03.RESULTS

In the first month alone we brought in 43% more new users to site MoM, and a large % increase in revenue surpassing our target by 172%.

Over the whole campaign period, our Paid activity brought in 10,450 new users to site, and our converting channels (PPC and SEO) helped to pick up 1,038 conversions further down the funnel.

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