Ports1961 signed with luxury digital agency Verb Brands for the design and development of their brand new Shopify site.
Luxury fashion brand PORTS 1961 was founded in Canada by Japanese designer Luke Tanabe. His vision lives on today through the collections of Creative Director Nataša Čagalj, whose designs place an emphasis on quality, functionality and the understated style of the modern woman. The international spirit at the heart of the brand is reflected in its global operations: collections are designed in London, produced in Italy, and housed in the brand’s flagship stores in Paris, Hong Kong and Shanghai.
- UI/UX Design
- Website Design & Development
- eCommerce Shopify
02. THE CHALLENGE
The luxury fashion brand had a clear vision of how they wanted their brand to be perceived online which we were able to assist in bringing to life. The creatives at Ports1961 wanted minimalism with an edge; paying homage to an art gallery in order to showcase their fashion-forward clothing.
Aligning the goals of different international marketing teams at Ports1961 proved to be one of the greatest challenges of launching Ports1961’s site at the end of 2018. We wanted to make sure that each team had its objectives met so we prioritised communication and transparency above all else. Verb prides ourselves on providing a luxury customer service for our luxury clients; we feel that this was proven on our project with Ports1961.
03. THE SOLUTION
Verb drew upon this to create a site which combined smart UX with luxury design. Ports1961 also has a large consumer base in the South East which gave Verb the chance to draw upon our technical expertise in localised marketing. We are incredibly proud to present the brand with a new Shopify site that captures the essence of their quirky and luxurious beginning.
We elected to use Shopify as the optimal e-commerce platform for the brand in order to meet their goals for direct to customer sales. Shopify allowed for a streamlined path to purchase to sit within the ultra-modern look and feel of the site which the brand was keen to achieve. The Verb design and development teams worked with our in-house SEO experts to build a site which truly showcases Ports1961’s personality; a brand which is both fashion-forward and at the forefront of digital commerce.