VERB designed the new Peora site with a key focus on the user journeys across desktop and mobile.
Results
Increase in mobile revenue
Increase in mobile conversion rate
Increase in overall revenue
01.OVERVIEW
Peora came to VERB looking for full-service support with the launch of its new website. Peora wanted to enhance the UX (user experience), CRO (conversion rate optimisation), the creativity of the site whilst also bettering the SEO (search engine optimisation). They were looking for a clear strategy for growing the revenue for the business. Peora also wanted to launch a personalised service via their new website – something the previous site was unable to support.
02.THE SOLUTION
VERB designed the new site focusing on UX. We installed user tracking software, Hotjar to understand the existing current user journey. We also used Google Analytics data to build new and optimised user journeys that would appeal to Peora’s target audience. We opted for a clean, modern and minimalist design, introducing features and functionality to ease user experience, such as category filtering to ensure users could streamline the product range to their needs. As always, we designed both a desktop and mobile site.
03.RESULTS
3 months after launch we saw some fantastic results 2019 – 20 YoY including +120% in online revenue, specifically 229% increase on mobile and, 50% increase in online conversion rate.
04.TESTIMONIAL
“VERB was able to extract our vision and put together a very deliberate virtual strategy for us through our website design. By using comprehensive research and data, they were able to translate our vision across multiple touchpoints (desktop, mobile and tablet). We’re encouraged by the stellar results since our launch and look forward to further collaboration to not only grow Peora, but to better help our customers find their perfect jewelry gift.” – Rohan Vora
05.ABOUT
Peora was founded in 1998 out of a passion for curating the finest gemstones and crafting exceptional jewellery. Quality craftsmanship is at the heart of everything they do and they only work with responsibly sourced stones. The brand is based in America.
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