VERB designed the new Peora site with a key focus on the user journeys across desktop and mobile.
Results
+229%

Increase in mobile revenue

+50%

Increase in mobile conversion rate

+120%

Increase in overall revenue

01.OVERVIEW

Peora came to VERB looking for full-service support with the launch of its new website. Peora wanted to enhance the UX (user experience), CRO (conversion rate optimisation), the creativity of the site whilst also bettering the SEO (search engine optimisation). They were looking for a clear strategy for growing the revenue for the business. Peora also wanted to launch a personalised service via their new website – something the previous site was unable to support.

Visit Site
www.peora.com/
Involvement
Desktop of Peora Jewelry's website
02.THE SOLUTION

VERB designed the new site focusing on UX. We installed user tracking software, Hotjar to understand the existing current user journey. We also used Google Analytics data to build new and optimised user journeys that would appeal to Peora’s target audience. We opted for a clean, modern and minimalist design, introducing features and functionality to ease user experience, such as category filtering to ensure users could streamline the product range to their needs. As always, we designed both a desktop and mobile site.

Peora Jewelry
03.RESULTS

3 months after launch we saw some fantastic results 2019 – 20 YoY including +120% in online revenue, specifically 229% increase on mobile and, 50% increase in online conversion rate.

Client testimonial
04.TESTIMONIAL

“VERB was able to extract our vision and put together a very deliberate virtual strategy for us through our website design. By using comprehensive research and data, they were able to translate our vision across multiple touchpoints (desktop, mobile and tablet). We’re encouraged by the stellar results since our launch and look forward to further collaboration to not only grow Peora, but to better help our customers find their perfect jewelry gift.” – Rohan Vora

Peora ring
05.ABOUT

Peora was founded in 1998 out of a passion for curating the finest gemstones and crafting exceptional jewellery. Quality craftsmanship is at the heart of everything they do and they only work with responsibly sourced stones. The brand is based in America.

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