The aim was to create a photographic record of the skin of those living in one of the world’s most vibrant city – Manhattan.

NYSKIN was a specific project for the pharmaceutical brand, LEO Pharma. LEO Pharma is the world’s leading speciality pharma company, focused on improving the lives of people living with dermatologic (skin) and thromboembolic (blood clotting) conditions. By listening to people with skin conditions, LEO Pharma develops complete care solutions that meet patient needs.

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  • Digital Creative Direction
  • User Experience Design
  • Web Design & Development
  • Responsive Design
  • In Store Digital Development & Installation

The aim was to create a photographic record of the skin of those living in one of the world’s most vibrant city – Manhattan. To do this, Verb teamed up with Antidote and world-renowned photographer, Rankin, to deliver a part visual commemoration and part interactive census within their pop up in a way that’s never been seen before. For a few weeks only, in the Meatpacking district of Manhattan we saw and mapped, wrinkles, freckles, scars and skin, in all it’s imperfect glory and beauty.


Key to the success of these projects was developing a way for ultra-high resolution photos to be processed and delivered to large screens instantly – and there was no pre-existing software that enabled this. Verb was responsible for automatically connecting the specialised camera to the screens and website.


Verb was seeking to make an advance in the areas of the reproduction, and speedy processing and display of ultra-high resolution photo technologies by developing suitable software as well as middleware component parts.

Verb fulfilled the digital production work, including the development of an app for in store, a 3D immersive web experience online and for aiding in the marketing strategy ahead of the event.

The next stage  was to deploy digital photo booths around the city to collate a visual database of portraits of the city’s skin, displayed within the pop up and on the online experience Verb created.

The final challenge  was digitising this incredible physical experience. Verb created interactive galleries within a new branded website for NYSKIN and the key piece was an interactive face map, comprised of thousands of different photos of Manhattan’s inhabitants that created one face of one New York inhabitant each day. The face built in self from different elements and allowed the user, across all devices, to delve into the many thousands of samples and explore the city’s skin census.

Watch this space for which city we pop up in next.

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