Verb manages Les Senteurs’ full social media presence on Instagram and Facebook.
Founded in 1984, Les Senteurs (‘The Scents’) is London’s oldest independent perfumery and has been the ultimate destination for those looking to find their dream scent. The boutique is situated on Elizabeth Street in London’s Belgravia and showcases the very best in lesser-known, fine fragrances and scented goods. During any visit to the store, the Les Senteurs experts are always on hard to offer their expertise and guidance towards finding ‘the one’.
- Organic social media strategy
- Content strategy
- Community Management
- Art Direction
02. THE BRIEF
The brief was centred around establishing a leading, creative art direction for Les Senteurs on their social media channels, as well as building brand awareness. Verb were also tasked to grow the brand’s social following on Instagram and Facebook and to drive traffic to the website.
03. THE CHALLENGE
Les Senteurs is a multi-brand retailer, stocking over 350 different fragrance brands. Because of the creative differences between all of the various brands, it was a challenge to conceptualise the Les Senteur imagery into one condensed feed. Furthermore, Les Senteurs did possess have any creative assets, therefore all of the content used was UGC sourced by the team.
04. SOLUTION AND RESULTS
Average engagement on Instagram
Average engagement on Facebook
Increase in Instagram followers
Increase in Facebook followers
Through an extensive digital marketing analysis, Verb Brands recommended to establish a new industry leading creative art direction for Les Senteurs on social media. After revising the perfumery’s key competitors, Verb redefined the brand’s tone of voice, brand position and social channel’s aesthetics to reflect what Les Senteurs is: an experienced luxury perfumery that provides exceptional client service with a wide range of exclusive fragrances.