VERB manages Creed Fragrances’ full social media presence on Instagram, Facebook, Twitter and Google +.
VERB designs the social media channel’s look and feel and implements the content strategy, evaluating and optimising this on a continuing basis. VERB also manages monthly paid spend campaigns as well as an ongoing influencer programme.
Our Creative, Social & Paid teams are responsible for launching all new Creed Fragrance products to market, using a cross-channel strategy.
- Digital Creative Direction
- Social Media Strategy
- Social Media Management
- Paid Social
- Social Influencer Management
VERB strategises, creates and manages the content across all Creed social channels. Upon beginning the project, VERB analysed the goals, audiences and the current positioning of the platforms, using insights data and third party tools. This in-depth analysis allowed VERB to implement a successful content strategy that increase Creed Fragrances brand awareness, maximises brand loyalty and increases traffic and conversions to the website.
VERB is responsible for being the ever present voice for Creed Fragrances with community management being at the heart of growing the brand’s loyalty online. We have seen community responses such as “first class customer service”.
Creed Fragrances client commented to say “This is the most in depth report I have seen from any agency”.
03.SOCIAL INFLUENCER MANAGEMENT
VERB runs a monthly influencer programme with Creed Fragrances. Creed Fragrances unique influencer goal is for the luxury product to be seen in the hands of the right influencers on Instagram. Due to the high-end nature of the brand, VERB selectively works with creators of influence, across the fashion, sport and artistic disciplines. VERB has secured coverage from influencers such as fashion designer and presenter Marissa Montgomery, Fashion director and editor, Teo Van Den Broeke, Fashion influencer and boutique owner, Pippa Vosper, Creative consultant Julia Smith from Humphrey and Grace and celebrity chef Clodagh McKenna, to name a few.
In addition, VERB managed paid spend across Creed’s social media channels; the campaigns differ with varying goals; whether that consumer engagement or driving website traffic. VERB A/B test content to see optimum results and draw conclusions on more popular product lines across different regions within the UK.
The Aventus campaign that launched in May across Facebook saw a click through rate of 1.92%, with direct conversions, and an overall uplift in sales of the Aventus product line.
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