Boodles asked Verb to help them strategise and streamline their social media presence, look and feel.
Boodles is the family-owned British luxury jeweller and jewellery designer group founded in 1798. Boodles Jewellery has stores in London, Manchester, Dublin and Chester, with their flagship store is found on New Bond Street, London.
- Social media Strategy
- Creative Direction
02. THE SOLUTION
Verb carried out a strategy report on the past content and the audiences to understand what has and hasn’t worked on social media. This also catered to the channel nuances and features. From this Verb helped Boodles implement a strong visual and content strategy. Verb have also worked with Boodles to help shoot a new bank of brand lifestyle imagery to push the channels forward.
Following content performance success, Verb now fully manage the Boodles channels looking after the content direction, management and reporting. Verb also now manage Boodles influencer collaborations, as well as social media paid campaigns.
Increase in engagement rate month on month
Boodles average engagement rate has increased greatly with a consistent posting plan and a stronger visual presence.