Web Design & Development, SEO

Beulah London

Verb focused on building Beulah a website that would achieve high-conversion rates as well as being fully SEO optimised.

01. OVERVIEW

Beulah London Beulah London is a luxury fashion brand based on British design, heritage and the empowerment of women. Over the last five years Beulah has gained international acclaim as a luxury fashion brand with a social conscience, which has inspired some of the world’s most influential women to wear the label.

As a quintessentially British brand, Beulah London primarily designs effortlessly elegant occasion and day to evening wear for chic, cosmopolitan and spirited women.

The brief was centred around building a website that would allow high-conversion rate, that aided the business with their SEO and back of house operations, including stock management and fulfilment.

Involvement

  • Digital Creative Direction
  • UX Design
  • Web Design & Development
  • eCommerce Development
  • Responsive Design

02. THE CHALLENGE

Verb partnered with Beulah to completely revolutionise their online experience, to enhance their digital offering by building a platform that focused around an immersive product experience and ease of purchase.

A key challenge was to make Beulah increase their SEO positioning being the luxury fashion sector a very competitive market.

03. THE SOLUTION

Verb created a beautiful and intuitive digital flagship for Beulah that features large product and campaign imagery and an experience that works flawlessly across desktop, tablet and mobile allowing for customer to explore the brand and easily make a purchase. Since the launch of the website the revenue has increased 35% year on year.

Over half of the traffic online is now via mobile and tablet devices. This is especially prevalent in the luxury market. The Beulah website was previously not well optimised for mobile and therefore Verb focused on creating the most luxury and editorial experience possible on the mobile and allowing for a clean and simple purchase journey.

 

 

04. RESULTS

13%

Traffic increase YoY

109%

Revenue increase

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