Agent Provocateur

As China continues to grow as a key luxury market, Verb China is on the forefront of supporting brands’ growth in the market. With Agent Provocateur, we helped address a key challenge around localised creative while helping to increase the brand’s reach at the same time.

VERB launched programmatic ads to support brand awareness of the brand as well as working with KOLs to drive brand discovery and consumer purchase considerations across key social channels (Weibo, WeChat and Red).

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London’s Soho has long been the beating heart of the city’s counterculture. It was here, in 1994, that Agent Provocateur threw open the doors of its very first boutique. Instantly different, daring, and irreverent, the brand carved out its now notorious fearlessly feminine narrative.

Shaking up lingerie shopping for good, Agent Provocateur gave women – and men – new permission to explore, embrace and celebrate sexuality. Directional, luxurious, sensual lingerie designed to empower the wearer, combined with our unwaveringly provocative attitude, placed us as one the world’s most desirable iconic British brands.

Today, Agent Provocateur is a global company staying true to their roots. Exceptional design, a commitment to creativity and a desire to be different at every opportunity are at the heart of what we do.


As Agent Provocateur are expanding its footprint in the Chinese market, through new in-market sales channels and offline stores, the brand wanted to find a way to better localise its creative across online marketing and sales channels as well as increasing overall brand awareness.


Verb China built a strategy that not only increased the brands reach through programmatic advertising and KOLs, but also increased the numbers of in-market assets through select partnerships with KOLs with a emphasis on image rights negotiations. Additionally, Verb China are working closely with Agent Provocateur’s creative team in London to product market-specific assets alongside the brand’s global campaign for new seasons launches.


Multiple KOL photo-shoots each month, ecommerce-ready product videos and a programmatic campaign that has reached millions of impressions, Verb China have helped the Agent Provocateur team strengthen the brand position in the market and expand the brand’s reach.

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