Social media has become a fundamental tool for luxury brands to communicate with their audience, however, the influx of brands taking advantage of this medium has led to a highly competitive environment. Differentiating yourself online requires not only creative thinking but strategic innovation.
To help you get started we have come up with our four top tips to make your social media stand out.
1. Have a Purpose
It is important to have a strong purpose to your strategy. Whether your goals include brand awareness or conversion, it is important to ask yourself a few key questions.
- What message are you trying to convey?
- Who are you talking to?
- What are their needs?
- Are you meeting those needs?
This can affect not only which platforms you choose to work with, be it Instagram, Twitter or TikTok, but how you approach your communications. All of the content you see from your favourite brands is strategic and that’s how you should approach your content too. Aim for posts that will resonate with your audience and that will encourage active engagement.
(Featured above: Hermes)
2. Stay Consistent
Once you’ve decided on your purpose, it is important to make sure this message is conveyed consistently throughout your feed whilst remaining true to your brand. Our advice is to stick to a colour theme or category of images. It can sometimes be very effective to also alternate between two categories such as product and lifestyle focused content.
Some luxury brands who do this very well include, Clive Christian, Burberry and The Wolseley. They include a beautiful array of both product and lifestyle shots on their instagram, keeping to core themes. We think they demonstrate the epitome of luxury.
3. Show up
In alignment with image consistency, it is important to be consistent with your presence online. Posting regularly, communicating with your audience regularly and making the most of the latest news and trends. Innocent are a great example of a brand making the most of consumer content.
4. Quality Not Quantity
It sounds simple but making sure you stick to high-quality imagery and video makes a massive difference. These days it’s incredibly easy to get imagery from sites such as Unsplash and Pexels or even repurpose other people’s posts (provided you credit them). It’s better to have fewer, quality posts than many posts which lack purpose and creative direction.
(Featured above: Verb Brands)
If you want help with your social media strategy or any content creation for your feed, please get in touch with us at firstname.lastname@example.org
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