The common phrase ‘a picture is worth a thousand words‘ can be taken quite literally when it comes to optimising your digital presence. Although we are strong believers that written copy is key for SEO and user familiarity – images are incredibly important for brand identity.
Selecting the correct images for your brand’s Google My Business (GMB) page is important for many reasons. Not only do they represent you visually but they can help to create a strong narrative for your brand; implying luxury in a discrete way. According to research from the Massachusetts Institute of Technology (MIT), the human brain can process entire images in as little as 13 milliseconds, the opportunity to create a quick luxury snapshot of your brand is evidently greater with imagery.
There is also evidence that on GMB profiles, high-quality images have been proven to capture user’s attention by 60% or more. In addition, 60% of consumers said local search results with strong images pushed them towards a decision. An example we like of this would be Santa Fe, a long time client of Verb’s. They use this tactic to create trust with their customers. Through using imagery that demonstrates how well the items are handled, it encourages people to feel that their personal belongings are in safe hands and thus pushing them towards a decision to work with them.
Alongside this, there are many other statistics that demonstrate the importance of powerful imagery.
The lesson here being, always use relevant and emotive imagery online. If you need help with your digital marketing, please get in touch with us at firstname.lastname@example.org.
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