Thoughts

Top 8 Luxury Travel Instagram Accounts to Follow

1. Beautiful Destinations

This travel influencer account with over 8.4M followers has taken advantage of their network to become the ‘go to’ account for social media PR.

Their stunning imagery from all over the world has now become part of their strategy to attract companies and destinations, including Marriott, Starwood, Hilton and the tourism boards of the Philippines, Macao, Ireland and NYC to name a few.

Beautiful Destinations works with its in-house network of photographers and videographers to create one of the most influential travel content Instagram accounts to date. Jacob Riglin is the man behind the strategy.

2. Aman

Aman’s Instagram account showcases luxury travel at its finest. They include imagery of their hotels around the world with a hint of the high-end luxury experiences that their guests can enjoy when staying in any Aman Hotel.

As part of their social strategy, they want to involve their guests by encouraging them to share their images with the hashtags #amanjunkie or #amanjunkies, to help raise the brand’s profile.

3. Bird Travel PR

Bird is a luxury travel PR agency based in London that works with selected exclusive luxury hotels around the world. Its niche portfolio of clients allows Bird to have a great variety of content on both, social media and their blog, bird of mouth. Bird’s Instagram has the perfect balance between destinations, inspiration, and a healthy lifestyle.

4. Mr & Mrs Smith Hotels

Mr & Mrs Smith Hotels adds freshness and a young atmosphere to their Instagram account. Aimed at couples, Mr & Mrs Smith’s luxury travel account mixes imagery of their hotel rooms, pools and restaurants with a stylish touch on each picture they upload.

5. Soho House

Sophisticated, stylish and cool, Soho House’s Instagram includes neat shots of the various houses they have around the world. As the membership club expands its houses to different locations, their Instagram account has become a point of reference for any city travelers looking for the “cool” spots. Check out their latest house account in Barcelona.

6. Small Luxury Hotels

Small Luxury Hotels targets those who want to travel to the remaining few “undiscovered” spots in the world. Their Instagram shows couples roaming idyllic desert beaches, coupled with luxurious breakfasts served in unspoiled locations

7. National Geographic Travel

Calling all adventurers, Nat Geo Travel is the definitive choice for those looking for the ultimate expedition. Their photography excels in its sheer quality, as it shares photographers with its parent account National Geographic. This parent account is known for owning some of the most famous pictures in history as shown by the volume of followers (71M followers vs 15.5M for its travel account).

8. Departures MAG

We are the social media agency for several luxury travel brands, get in touch if you need help with your campaigns.

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