The Top 10 Women Shaping Digital
Despite the increasing importance placed on equality in the workplace, women still only account for 30% of the total workforce in big tech companies across the world. This number is particularly disconcerting considering that women make up 59% of the overall workforce.
There are only five women CEOs among 41 tech companies included in the Fortune 500 list and on top of that, women make up only 14.3% of the total board seats in the Top 10 tech companies in the world (Bimplus, 2018).
Verb believe that encouraging more women into tech is fundamental to the growth of the industry. 45% of our senior management are female, in order to celebrate this, we want to share our top 10 women of whom are shaping the luxury tech industry.
1. Sue Youcef Nabi
Beauty innovator and tech extraordinaire, Sue has spent 20 years at L’Oréal, as global president of L’Oréal Paris and Lancôme respectively. She has been a pioneer of industry diversity, reinventing the standard beauty stereotypes with the You’re Worth It campaigns featuring spokespeople such as Jane Fonda. Sue now owns her own vegan, genderless skincare brand called Orveda.
Verb was honoured to welcome Brooke to our latest TREND event as a speaker on our panel. Not only has she founded Techstyler but she is also Head of Strategy and Innovation at Holition, Contributor at Forbes and Director at her own innovation agency, BRIA. Brooke has a strong sense of purpose and is a sustainability activist.
Innovation editor at Vogue Business, Maghan is an incredibly inspiring woman. We first saw Maghan speak at a Techstyler event and have since followed her on Vogue Business. Her content is fresh, interesting and sparks conversation amongst the tech community.
‘Emma is a Princes Trust Ambassador, a columnist of COURIER magazine and a lecturer at the Condé Nast College and has been published everywhere from the Telegraph to Teen Vogue. She is also the author of two non-fiction books: Ctrl Alt Delete (Penguin, 2016) & The Multi-Hyphen Method (Hodder, 2018). She was recently included in the Forbes 30 Under 30 List in media and marketing and the 35 Under 35 in Management Today, the country’s longest-running, most prestigious list of young female talent. She writes mainly about lifestyle, travel, technology, Millennial trends and feminism. She loves working in audio and conducting interviews. Her podcast Ctrl Alt Delete was recently nominated for a WEBBY and has had 4million+ downloads.’ She is, without a doubt, worthy of being within our top 10 women shaping not only luxury but digital.
From one of SpaceX’s first employees to President and COO, Gwynne has made it onto Forbes’ list if Power Women 2018 and America’s Top 50 Women in Tech 2018. Originally graduating with a degree in Mechanical Engineering and Applied Mathematics, she has gone on to create a name for herself in the aerospace sphere.
It wouldn’t be a top 10 without the mention of Sheryl Sandberg. Activist, author, billionaire, founder of Lean In – a book we highly recommend – and COO of Facebook, Sheryl has a phenomenal impact on the tech industry. If you would like to learn more about Sheryl, we suggest listening to her episode on Desert Island Discs; it’s incredibly inspiring and moving.
Emily is the founder and CEO of beauty brand, Glossier and blog Into the Gloss. She was named by the BOF as one of the top 500 shaping the fashion industry. From fashion assistant at Vogue and Conde Nast to entrepreneur, Emily has a creative flair and a strong work ethic. Glossier has an impeccable digital strategy; therefore we couldn’t not include her in our top 10.
Bumble is arguably the most feminist dating app out there. As the founder of the app, Whitney is a female power player. Interestingly Whitney also founded Tinder; another successful dating app. We think her creative flair and entrepreneurial spirit is honourable.
Chiara is perhaps the most unconventional within our top 10. An Italian influencer, she has achieved worldwide success on Instagram. Through optimising her social media and strategic partnerships, she has created her own brand. Chiara currently has 16.5 million followers. One of her most iconic social media moments was her wedding – Chiara Ferragani got married in three Dior gowns making Dior a serious amount of money in the process. As a result, Lyst noticed a 109% increase in searches for the French fashion brand the following week. She’s also a brand ambassador for the famous Italian lingerie brand, Calzedonia.
A Co-founder of Social Chain, Hannah has conducted some of the most successful social media marketing strategies for the world’s biggest brands. Social Chains client list includes Amazon, Apple, Fifa, BBC, ASOS. Her innovative memes and hashtags – such as #findit for Nike, which reached more than 20 million consumers – proved a great success in an attempt to access the millennial audience.
More than 80% of women in tech would recommend tech career to young women (Bimplus, 2018) and we want to offer every female who would like to work in tech the opportunity to do so at Verb. If you would like to start your journey with Verb, take a look at our digital marketing job roles now.
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