Approaching COVID-19 Using Digital, For Luxury Brands
View our whitepaper which looks at how luxury and premium brands should approach the business impact of COVID-19 using digital.
Since the outbreak of COVID-19 we’ve been watching developments unfold. Many businesses have been forced to close their physical stores, and the UK is now on lock-down. In this whitepaper, we look at what brands have and can be doing to remain relevant in this period. What is clear is that a brand’s key platform is digital. Internet usage is up across the countries on lockdown and we have been forced to buy online. We should be looking to harness this period by shifting our short term strategies to optimise digital channels and platforms, whilst also maintaining pre-COVID-19 marketing efforts to protect the brand long term.
The ultimate opportunity now for brands is to activate in China where the world seems to be returning to some form of normality. Brands who do not yet have a presence in the East, we recommend looking to launch here now if you can.
Research* has shown businesses maintaining marketing efforts in periods of recession survive and come out stronger. We are working with our clients to find the best solutions. Please do get in touch should you want some advice.
*The Institute of Practitioners in Advertising (IPA) Report, 2008