25 Most Influential People in Luxury Digital to Follow

A luxury influencer on her laptop

Since our last instalment of the leading luxury influencers, the world of digital marketing has been revolutionised again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences.

The year has been led by some incredible brands and some incredible people behind those brands. Here is our list of the 25 most influential leaders in the current luxury digital world.

1. Federico Marchetti 

@fmarchetti | Instagram @federicomarchetti  |  Blog

Federico Marchetti founded Yoox Group and currently is the Chief Executive Officer of Yoox Net-a-porter group which comprises Yoox, Net-a-Porter, Mr Porter and The Outnet, four of the biggest e-commerce brands today. It is needless to say why Marchetti is currently the one at the top of our list.

2. José Neves

Twitter @Farfetch_jose | Instagram @josefarfetch |  Article

José Neves is the Chief Executive Officer and Founder of the luxury fashion boutique marketplace, As a thought leader in the fashion and tech sectors, he shares his vision on the next phase for online luxury.

3. Amber Venz Box

@AmberVenzBox | Instagram @venzedits  |  Blog  | Interview

Jointly with her husband Baxter box, they are Co-Founders of the Influencer Marketing platform – @RewardStyle and, Amber and Baxter are the ones to watch within the influencer marketing industry.

4. Diana Verde Nieto

Twitter @dianaverdenieto | Articles  |  Interview

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the butterfly mark which awards luxury brands who have a positive impact. Her entrepreneurial vision champions brands to better communicate and embrace sustainable actions within the luxury sector.

5. Pandora Sykes

@PINsykes | Instagram @pandorasykes  |   Blog 

Pandora is the perfect combination of a professional Journalist and lifestyle influencer. Previously at The Sunday Times, she currently co-hosts of current affairs and lifestyle podcast, The High Low.

6. Helen Brocklebank

LinkedIn | Instagram @WalpoleCEO |  Interview

Helen is the CEO at Walpole, a non-profit organisation that promotes, protects and develops British luxury brands worldwide. Walpole UK also promotes emerging luxury brands with its programme Brands of Tomorrow.

Jeremy Langmead

7. Jeremy Langmead

Instagram @jeremylangmead  | Article

Jeremy is the Brand & Content Director at Mr Porter, the male brand from Yoox – Net-a-Porter. His experience mixing eCommerce strategies with content creation is making Mr Porter a point of reference for luxury eCommerce brands.

8. Rachel Arthur

Twitter @rachel_arthur |  Blog

Rachel Arthur is a fashion and tech journalist and strategist. Her posts feature technology innovation within the fashion industry. She is an ex TEDxspeaker and founder of @FashionandMash & #FashMash. She also regularly contributes to @WiredUK and @Forbes

9. Kris Shaw

Twitter @KrisShaw

Kris Shaw is the Digital Director at Soho House & Co. With a fantastic approach to merging the Houses’ physical and digital experience into a single app and website, Soho House is the perfect example of digital marketing well done.

sharmadean reid

10. Sharmadean Reid MBE

@sharmadeanreid | Instagram @sharmadeanreid |  Interview

Sharmadean is the beauty entrepreneur and founder of Working as a consultant, she has the vision to disrupt the beauty and retail sectors through empowering women. She was awarded an MBE last year for her forward-thinking services to the beauty industry.

11. Georgie Coleridge Cole

Instagram @gcoleridgecole 

Founder & Editor at SheerLuxe, Georgie is an expert on brand narrative and content creation for eCommerce brands. Often speaking at fashion and beauty events, her publication Sheerluxe, discusses all topics, fashion, lifestyle, beauty and travel.

12. Philippe Farnier

LinkedIn | Interview

CEO of Remy Cointreau (Louis XIII) and member of the company’s global Executive Committee. Pioneer of the social campaign ‘100 Years’ in collaboration with artist Pharrell Williams.

13. Victoria Buchanan

Twitter @VictoriaFutures

Victoria is the Strategic Researcher at The Future Laboratory @thefuturelab. She defines herself as a critical optimist. Covering culture and all things future, she has been quoted in The Guardian, The Telegraph, WWD, Marketing magazine, Stylist and Sunday Times Style.

14. Chris Donnelly

Twitter @cssdonnelly |  Instagram @cssdonnelly |  LinkedIn

Chris is the founder and Managing Director of the luxury digital agency, Verb Brands. As an expert in luxury digital, Chris often speaks at thought leadership events for digital strategies within luxury fashion and hospitality.

Chris Morton

15. Chris Morton

@chrismorton |  Interview

Fashion eCommerce entrepreneur Chris Morton is the Founder and CEO of Lyst, a fashion aggregation and discovery app that has raised more than $20.5 million in three rounds of funding since 2010. His feed features thought leadership posts in fashion and digital subjects.

16. Ana Andjelic

Twitter @andjelicaaa |  Blog

As a luxury consultant and strategist, Ana Andjelic writes, shares and speaks about how to disrupt luxury brands through digital strategies. She regularly contributes to the best-known luxury fashion publications.

17. Amy Kean

Twitter @Keano81 |  Interview   

Amy Kean is the VP of Transformation at Coty’s internal agency, Beamly. She is passionate about change, and all the ways and she embraces innovation in the beauty sector.

18. Nick Blunden

Twitter  @nickblunden | LinkedIn | Talk

Nick Blunden is the Chief Commercial Officer of the go-to fashion and business publication, The Business of Fashion. Nick regularly speaks at thought leadership events and posts all things digital, strategy and luxury retail.

19. Lucy Hirom


Having worked in digital marketing at some of the main retailers worldwide, Lucy has experienced the major challenges that online retailers have faced with the digital age. Currently Head of Digital at Liberty London.

20. Frederic Court

Twitter @fcourt | Article

Frederic is the Founder of Felix Capital, a Venture Capital firm Backing ambitious entrepreneurs in digital and creative industries. Her portfolio includes some of the bigger players in the digital space such as BOF, Farfetch, Deliveroo and Houzz. Frederic shares his thoughts on digital and lifestyle.

21. Ana Nash

Twitter @annarnash

Anna is the Head of Global PR and Communications at Aman Resorts. Her impeccable outbound and communications strategy have brought Aman to be a point of reference in luxury hospitality digital marketing space.

22. Samantha Shankman

Twitter @samshankman | Articles

Samantha shares all things luxury hospitality and technology. As the luxury editor at @skift, she gets a real overview of the status of the luxury travel and hospitality sectors and what can luxury hotels learn from other industries such as fashion and retail.

23. Ann Tran

Twitter @AnnTran_ | Instagram @anntranfashion | Articles

Ann Tran is a respected social media consultant, travel social marketing strategist, influencer, and sought-after speaker at social media and technology events. She has built a highly engaged audience, purposefully cultivating a genuine connection with her readers through storytelling and video. 

24. Tiffany Dowd

Twitter  @LuxeTiffany | Instagram @luxetiffany |  Blog 

Tiffany Dowd is a global luxury hotel expert known as Luxe Tiffany and Founder & President of Luxe Social Media. She is a contributing luxury travel writer to various luxury travel publications including The Telegraph, USA Today and US News & World Report.

25. Zack Bates

Twitter @ZackBates | Instagram @zackbates | Article

Zack is CEO of Private Club Marketing, a firm that advises some of the most exclusive private members’ clubs throughout North America on branding, communication and engagement.

VERB Brands offers influencer marketing services to luxury clients, get in touch with us today if you need help with your campaigns.