At Verb, we are firm believers that books are vital to our own personal development and growth. Covering an expansive selection of topics from digital to feminism, as an agency we read on average 8 books a week between us. Offering our team an in-house bookshelf full of the most talked about titles, we encourage everyone to take part.
Since finding out the extent to which Verb employees are actively engaged with reading, we asked the team to share their favourite books with us. Many of these came from Verb’s own portal of recommendations of which the company uses to store all movie, book, podcast and TV series recommendations so that we can continue to inspire each other.
We’ve chosen to focus on the 10 books that have collectively captured the imaginations of those working at Verb. Inspiring career progression, confidence and creativity; we love their choices.
Our Top 10 Books
Part Bible, part toolkit, the Little Black Book by Otegha Uwagba is the ultimate guide to surviving in the working world. Moreover, the book offers practical advice on how to accomplish your career goals. Contributions have also been made from inspirational women such as co-founder of Refinery29, Piera Gerlardi. It’s funny, realistic and empowering. With only 115 pages, you need to add this one to your bookshelf.
One of the most talked about releases of 2018 was Becoming by Michelle Obama. A beautifully written book, it portrayed intimate details of Michelle’s humble beginnings to her marriage to Obama. This book will resonate with anyone who has ever felt imposter syndrome. Truly smashing the glass ceiling, Michelle Obama is a legend in her own right – with or without her husband.
An important part of being the leading luxury digital agency is our appreciation of the wider digital landscape. We are curious and passionate about the industry that we work in and thus are always on the lookout for new trends and technologies. The recent release of Tom Goodwin’s book, Digital Darwinism, has now been read by three of our team members. The book focuses on disruptive thinking with the intention of being the best at digital transformation. As the partner of TREND, a thought leadership event for those exclusively in luxury, we found this incredibly insightful. The next TREND is on the 4th of April at the Ace Hotel; if you like this recommendation, we suggest you come along to our event! An informal tone makes the book a fascinating and humorous read. Read more to get your fix of digital inspiration.
The exploration of emotional intelligence in relation to success is an interesting topic and one which we were happy to dive into. Daniel Goleman argues that our fundamental view of human intelligence is far too selective, our emotions playing a big role in our thinking processes. His thoughts are that we should not only be valued on our technical ability but our emotional capability. We couldn’t agree more with this. At Verb, we value emotional intelligence highly; appreciating its importance in building a strong workplace culture and a safe place for creative thinking.
Adam Grant touches on a familiar concept for those working at Verb. Founder, Chris Donnelly, actively encourage everyone in the agency to ‘do one favour a day’. It is with this mantra that we have become known for our fast career progression and close-knit community. We pride ourselves on working collaboratively, prioritising agility and teamwork. It is because of this that we have acquired some of the best talent in the tech industry. Grant inspires everyone to pull others up with you, to give as much as you take and to always practice kindness.
As those who know Verb know, 45% of our workforce are women. This recommendation is in honour of all the amazing women that make Verb what it is today. Jennifer Palmieri, former White House Communications Director, has written an empowering letter to the first female president and thus to all women. A thought provoking book, it builds upon Palmieri’s own experiences in order to encourage all females to take control of their own lives. We can’t wait for the first female president.
Sam Conniff builds on a concept that most companies are scared of – breaking the rules. We at Verb want all employees to actively challenge the status quo and think outside the box. Conniff reveals the strategies used by pirates, drawing similarities between modern day people and the legends. If you want to make your mark in the 21st century and drive your career forwards, this book is a must-read. Think like a pirate!
An international ‘cultural phenomenon’, Sheryl Sandberg’s book boasts many lessons women and men alike. As Facebook’s COO and named one of the most powerful women in business by Fortune, we couldn’t not include her book in the list. The overall theme of the book alludes to women taking the initiative help themselves. The theory being that the more females in leadership positions we have, the more impact we can make.. If you haven’t already, read this!
Particularly relevant to those working at Verb, Conspicuous Consumption by Thorstein Veblen can be perceived as a sudo manual on how to market luxury goods to lure high earning individuals to a brand. It explores both why people buy luxury goods & also why people desire those who can be perceived to own luxury goods – creating a fictional inferiority complex. Controversial yet incredibly compelling, all marketers working in the luxury industry would benefit from Veblen’s work.
Dale Carnegie focuses on building personal skills in the business world; how to make friends quickly, increase your popularity, become a better speaker and more. It has been claimed that his book has helped many to turn their working lives around and in turn boost their careers. We found the book to be exceptionally written and intriguing. It throws up some interesting concepts, verging on controversial. As a company that prioritises culture, we would suggest this book to anyone wanting to improve their own team’s day-to-day collaboration.
We’re incredibly proud of the team at Verb and their additional hobbies whether it be music, reading or yoga. If you’re interested in accelerating your own personal growth make sure you take a look at these book recommendations and then apply to work at Verb!
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