Launching our Partnership with Croud; Global Performance Marketing Agency

We have some exciting news to announce: we’re partnering with Croud, the award-winning global performance marketing agency. The news marks our eighth anniversary and comes at an exciting time of growth for us (you may have heard we have recently won Bloomingdales and Flannels, alongside a few other standout clients). 

Croud was co-founded by Luke Smith, CEO, and Ben Knight, Chief Strategy Officer, with the vision of building an agency to help brands scale globally and seamlessly. The agency’s technology, performance expertise and global prowess will enable us to enter our next stage of growth, allowing us to better support our clients to scale internationally. We’ve seen Croud deliver standout campaigns for the likes of Vans, UGG, and Regus across their five offices: London, Shrewsbury, New York, LA, and Sydney, so we have every bit of confidence in them as an agency.

Croud’s dedicated data solutions and strategy and planning teams, along with their tools and technology, will strengthen how we as an agency are operating – helping the best luxury brands grow digitally through paid, owned, and earned media.

Chris Donnelly, founder and CEO at VERB, said of the announcement: “There are many synergies between Croud and VERB, from our people-first culture, our emphasis on client delivery and our agency ambition. Croud has experienced incredible growth recently, with some standout client wins and impressive senior hires globally, so it was an easy decision for us to join forces. The partnership has enabled us to deliver truly integrated digital solutions for our customers internationally. I’m excited to be working more closely with Luke, Ben, and the team and for what the next chapter holds.”

Luke Smith, co-founder and CEO at Croud, added: “Chris and I have spent a lot of time together in the last few years, and I love his entrepreneurial spirit. He, Ben and the team at VERB have built something quite unique – a digital-first luxury agency; the post-pandemic tailwinds towards digital have been felt in the luxury sector more than almost anywhere. We can’t wait to get going.”

Thanks very much, Luke! We’re looking forward to working more closely with you, Ben, and the team in the future. We’re taking our brands to the next level.

Chris Donnelly, Luke Smith, Ben Askins

About Croud

Croud is a global, full-service, luxury digital marketing agency that works with some of the world’s leading brands. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.

Founded in 2011, Croud is proud to partner with clients such as Vans, Skillshare, BMW, Olympus and The North Face – leading media strategy, performance marketing and digital experiences.