The top luxury TikTok creators for the luxury sector
Until your brand starts engaging with influencers, it can be difficult for many marketing managers and directors to picture what an influencer looks like and sounds like.
Engagement on a personal level with influencers is an important part of making any influencer marketing campaign work.
In this article, find out who the top luxury TikTok creators are, and a little bit more about them. For luxury brands wanting to feature prominently on TikTok, we’ve done the due diligence for you.
As they say on certain TV shows, the following list is presented in no particular order…
Louisiiofficial (555,100 followers, 8.5m likes)
Louise III is a male Artist/Musician producing re-writes of songs on TikTok as well as original music with a distinctive beat-driven and candid R&B sound.
Hailing from Croydon, South London, singer-songwriter Louis has attracted the support of big names like BBC’s Radio1, 1Xtra, i-D, Wonderland, and High Snobiety, carving out a reputation for his candid, beat-driven pop/R&B sound.
In 2021, Louis featured in TikTok UK’s “unsigned” campaign as well as having his tracks added to Spotify’s “Soultronic” and “R&B” playlist. His voice features on Sigma’s 60-million-streamer “Anywhere”. He even featured on BBC Radio 1’s “Best New Pop” playlist.
He’s also on Kult Models London’s roster and was Kanye West’s wingman at the Louis Vuitton SS20 Men show in Paris after being handpicked for the role by Creative Director, Virgil Abloh.
Callum Mullin (246,600 followers, 6.5m likes)
London-based Callum is a 22-year old fashion influencer and celebrity model, currently on the Models roster.
Callum is best known for his fashion TikTok videos and has already partnered with prestigious brands including Burberry, Lacoste, and Adidas.
Eloise Fouladgar (4.1m followers, 109.1m likes)
Berkshire-based 24-year old Eloise Fouladgar was studying Politics at London City University but left to become a full-time influencer during her third year.
Eloise’s content focuses much on interpersonal relationships interspersed with comedic touches and collaborations with fellow influencers. Her income comes from promoting downloadable apps, music placements, and brand sponsorships. She has already worked with Papa John’s, The Perfume Shop, Warner Music Group, and Pretty Little Things.
Part of her appeal is her authenticity – she’ll only work with brands whose content fits comfortably with her own.
Emily Canham (836,700 followers, 17.3m likes)
24-year-old Londoner Emily’s TikTok channel is about sharing travel, make-up, food, outfits, and life in general with a heavy leaning towards beauty and fashion which she is obsessed with.
A strong mental health advocate and Prince Trust advocate, Emily has endorsed Dyson, Claires, Disney, and Mark Hill as well as being an ambassador for L’Oréal Paris.
Soy Raka (65,500 followers, 728.4m likes)
30-something Columbian Felipe lived in Germany before coming to London and he found fame as a lifestyle and fashion influencer.
Underpinning all his content as a proud member of the LGBTQI+ community is honest personal expression and an emphasis on freedom and diversity which brought him to the attention of luxury hotels including Manon Les Suites. He’s currently working with Bottega Veneta and has collaborated with Dior in the past.
Ekta (12,300 followers, 406,900 likes)
Ekta Khanchandani, originally from India and now London-based, runs the Spicyprawnxx TikTok channel. She’s a journalist and a food blogger with a penchant ”for all things edible”.
She’s on a personal crusade to find the best restaurants and the most exquisite food the capital has to offer as well as presenting the sides of London which may not be well-known to the rest of the world (or even to Londoners themselves).
She’s collaborated with several niche, high-end London-based restaurants including Gordon Ramsey and recently took time out to promote the designer outlet shopping centre, Bicester Village, home to 160+ brands.
Maninder Sachdeva (37,900 followers, 1.5m likes)
Oxford University alumni Maninder Sachdeva is now based in London and he describes his TikTok channel as his quest to “figuring life out”.
His channel predominantly features men’s fashion and he uploads videos of himself getting dressed up for the day as well as styling outfits for others. Maninder also creates engaging lifestyle content.
To date, Maninder has partnered with high-end retailers such as Flannels as well as Vogue Magazine and Abercrombie & Fitch.
Emma Cooke (322,000 followers, 4.7m likes)
Former content editor for The Telegraph, Emma Cooke vlogs on the best places to stay in the UK, the best restaurants to eat it, and on interesting travel destinations in the UK and around the world in general.
She’s worked with restaurants including Barshu and Travolino in London, hotels including the Randolph in Oxford and The Resident in Covent Gardens, and Crystal Ski Holidays to promote ski breaks to the Alps
Edielibertyrose (72,400 followers, 2m likes)
Hailing from Camden, 21-year-old social media influencer Edie Liberty Rose is on Storm’s roster and they describe her as “(embodying) the London fashion and culture scene”.
The content on her channel is high-end style and fashion orientated. Brands have not been able to resist her pull – she has already collaborated with Calvin Klein, Pull & Bear, Burberry, and Prada.
Xeniadonts (1.4m followers, 47.6m likes)
German-born Xenia Adonts now splits her time between New York and London vlogging on luxury, high-end fashion.
Her channel consists of sharing her tips on how she dresses and how she chooses high-end clothing to develop overall outfits. She promotes her own sustainable fashion brand Attire The Studio on her channel.
Xenia is currently promoting Gucci’s clothes in her vlog.
Laxtoluxury (880,300 followers, 25.6m likes)
Michelle Gonzalez is a travel creator and expert based in Los Angeles and her Laxtoluxury is an interesting take on TikTok travel vlogs.
Her adventures always start in LA (hence LAX, the call sign for LA Airport, in her handle) and she shares luxury experiences, properties, and flights with her followers. Her work has been featured on Forbes, Conde Nast Traveller, and the New York Times.
She’s currently collaborating with high-end luxury and hotel brands including the Four Seasons and Classic Travel.
Neginmirsalehi (874,100 followers, 8.1m likes)
Based in Amsterdam, Negin Mirsalehi is a fashion and beauty vlogger, influencer, and entrepreneur in her mid-30s with a bachelor’s degree in business and administration and a master’s degree in marketing. Negin and her husband own the Gisou haircare brand.
Originally begun as a hobby documenting her own personal style to her follower, her channel’s popularity grew and she now uploads content on lifestyle, fashion, and beauty. She has recently shared news of her pregnancy with her fans.
Negin has collaborated with Victoria Secrets, Cartier, and Tommy Hilfiger as well as retailers Urban Outfitters and Revolve.
Brittany.xavier (4.6m followers, 238.1m likes)
Brittany Xavier’s TikTok channel and style are best summed up in her own words – “real style, real beauty, real-life2.
Living in Pasadena, California with her husband, daughter, new baby, and dogs, vlogging started off as a hobby for this ex-corporate marketing expert. This was a way she could share her interests in beauty and fashion with like-minded souls. Although her channel is still primarily about fashion and beauty, she now shares lifestyle content with her followers.
Brittany has worked with retailers Nordstrom and Revolve as well as high-end luxury brands like Mercedes-Benz, Chanel, and Dior.
Valeria.lipovetsky (1.5m followers, 28.1m likes)
Russian-born 30-something former model and full-time social media influencer Valeria Lipovetsky now lives in Toronto with her husband and three children.
Her channel focuses on wellness and fashion – she wants to offer her followers direct “access to the Lipovetsky household”.
She has her own brand selling sunglasses, clothing, and jewellery and she’s recently collaborated with retailer revolve and luxury brands Joe Fresh, Hermes, and Saks Fifth Avenue.
Glowwithava (1.3m followers, 60.5m likes)
A Korean native, Ava Less, now a New York City girl, originally specialised in investment banking, private equity investor relations, and hedge funds. She’s left all that behind to become a full-time social media influencer.
The philosophy of the channel is to “stay glowing inside and out” and, to help herself and her followers do this, she shares content on beauty products with a particular emphasis on reviews.
Her opinions on the matter are so highly regarded that she’s worked with Zara and Nuface. She was also recently chosen by Chanel to review their new season’s make-up range.
Bondenavant (1.3m followers, 32.6m likes)
Amy Chang is a mother in her mid-30’s living in the USA whose channel strapline is “skin and hair obsessed’ and whose motto is “live well and use good products”.
Her content primarily is reviews of hair care and beauty products. She’s already worked with Cocokind, Maya Chia, Briogeo, Pai-Shau, Revenue, MD Solar Sciences, and La Roche Posay.
Ameliezilber (7.2m followers, 279.1m likes)
Amelie Zilber is a well-known American social media influencer, political activist, and model currently signed to the LA Models agency. As well as being a young brand Ambassador for UNICEF, she is the lead model for the Jouer Cosmetics label owned by her mother.
Her channel focuses on beauty, fashion, and high-end lifestyle from an ethical point of view.
She has recently collaborated with Terasanaskin, Amazon Prime Student, ASOS, Armani Beauty, and Ralph Lauren Fragrance.
Everettwilliams (259,100 followers, 5m likes)
LA-based Ohioan Everett Williams is 29 years old shares his loft apartment with his boyfriend and his cat.
He’s has a lifelong interest in fashion, eventually working for Marc Jacob’s design team after studying at Parson’s School of Design in New York.
The goal of his channel is “creativity with a touch of our crazy everyday lifestyle” and this approach has led him to collaborations with Levi’s, Calvin Klein, Mugler, Vogue, Tiffany & Co, Prada, and Gucci.
Finding the right TikTok influencers for your brand
Every year, brands are investing more in finding the right influencers.
Having your products and services presented to your target audience by someone whose followers respect and value their opinions is always going to open more doors for you than ever the most successful paid-for campaigns using your own channel.
To find out more about TikTok influencer marketing with Verb, please fill in our contact form. We’d love to hear from you!