Agent Provocateur Joins as VERB China Client

Agent Provocateur has appointed VERB China as its Chinese Marketing Agency to help expand the business in China. The team will be supporting the brand with its team in London UK as well as in China, with our office in Shanghai. The VERB Brands approach to any brief is unique; this time it comprises of content production, working with KOLs, and programmatic campaigns.

Agent Provocateur celebrates the diversity of women and female empowerment and it is VERB China’s role to ensure this message translates and resonates with the female Chinese consumer. Tom Griffiths, Commercial Director at VERB China said “Agent Provocateur is a great brand, they’ve got a wonderful brand story and a strong personality. They’ve already had some brilliant success in the Chinese market, it’s our job to now build on that success and help drive some solid growth. We’re really excited about this project.”

Chris Donnelly, VERB Brands CEO, said “This is a great achievement for Tom (Griffiths) and his team. At VERB we pride ourselves on fully understanding our client’s problems before crafting a bespoke strategy, something that Tom has carried throughout his entire time with us and this win exemplifies the pride he takes in this approach. I look forward to seeing what the future holds here, I’ve no doubt it will be nothing short of exceptional.”