Sharing our expertise & insights on marketing to aspirational, affluent, & HNW audiences.

Previous Whitepapers

Discover our previous insights.

VERB TikTok Guide 2023

Sign up to gain access to our VERB TikTok Guide and discover the following:

– The rise of TikTok and the changing media landscape
– How to get started on the platform
– Discover how to build a creative strategy for TikTok and drive performance
– Explore how to leverage the exciting opportunities TikTok has to offer

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Chinese Marketing Calendar 2023

Sign up to gain access to our Chinese Marketing Calendar where we outline the key dates for your 2023 diaries.

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State of Luxe 2022: An analysis of HNW consumer behaviour & Luxury Trends 2022

Welcome to State of Luxe 2022. In this year’s annual report we analyse consumer behaviours of the HNW demographic and the prominent luxury trends we’ve seen throughout 2022.

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Luxury Influencer Marketing Report 2022

In our latest VERB Insights report we take a deeper look into how luxury brands are using influencer marketing as part of their digital strategies, our predictions of where the channel is moving, and how brands can maximise talent partnerships for digital success.

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VERB Guide: How to successfully shift from Universal Analytics to Google Analytics 4

Sign up to gain access to our guide on how to successfully shift from Universal Analytics to Google Analytics. Within this whitepaper we detail the key differences between UA & GA4 and the benefits the shift will provide.

We hope you find this guide insightful.

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TikTok x VERB Brands

We hosted an event with the team at TikTok where we looked at the opportunity for luxury brands using the platform. The session looks at data about the affluent consumer’s usage of the platform, content creation thought starters as well as how to activate paid media on the channel. Gain access to the presentation material by clicking below.

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