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Japan Marketing Calendar 2023
Sign up to gain access to our Japan Marketing Calendar where we outline the key dates for your 2023 diaries.
Read MoreInsights
Sharing our expertise & insights on marketing to aspirational, affluent, & HNW audiences.
Previous Whitepapers
Discover our previous insights.
TikTok x VERB Brands
We hosted an event with the team at TikTok where we looked at the opportunity for luxury brands using the platform. The session looks at data about the affluent consumer’s usage of the platform, content creation thought starters as well as how to activate paid media on the channel. Gain access to the presentation material by clicking below.
Read MoreState of Luxe: Digital Advocacy is affecting how the Affluent Consumer buys Luxury
We surveyed 1000+ affluent consumers to understand their purchase behaviours and attitudes to luxury. We break down the research into three affluent consumer “tribes” based on their digital literacy and how they value luxury. Our research shows consumer digital advocacy greatly impacts motivations to buy, as well as how the affluent consumer shops Luxury.
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