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SEO Account Manager

Mission

We are a small but fast growing independent agency that service the world’s leading luxury and premium clients, across all media channels. Reporting directly to the Head of SEO, we are looking for an SEO Account Manager to lead some of our most prestigious accounts.  

You will take ownership of 3 to 4 client relationships, owning and delivering the roadmap of SEO deliverables demonstrating passion to deliver work of an outstanding standard and drive excellent performance for your clients. You will use your strategic and analytics skills to expand the SEO roadmap with items tailored to boost the client’s organic search performance and ROI whilst building an excellent client relationship.

The SEO department at Verb works around a core goal of delivering an outstanding SEO product for our clients, structured around a strong vision provided by the Head of SEO. You will be within a supportive and collaborative environment designed to equip you with the confidence to deliver outstanding work. Within SEO we have multiple area experts and well-developed product lines which mean you will always have resources to help you – as part of our Product Ambassador scheme, the department has experts in all key areas of SEO, and on induction you will be given your own role to become a leader on a topic within the team. 

Outcomes

To be successful in this role the candidate will have a keen interest in search marketing and an appetite to continually learn and keep up to date in a fast-changing industry. The role is well suited to a self-starter who thrives on taking responsibility, ownership and prides on advancing their ability. They will have an inquisitive and curious mind with a passion for problem solving. Effective team-working is important; the successful candidate must be able to collaborate with others and be flexible to tackle the wide range of challenges that face a busy digital team whilst sharing their knowledge to develop the other SEOs. You will have the opportunity to work across multiple verticals, whilst managing and developing Executives.

Your key objectives will include:

  • Formulation and execution of results driven SEO strategies on your accounts
  • Content strategy creation and implementation
  • Ownership of several key accounts within the SEO team
  • Technical optimisation of client content and site architecture
  • Planning, execution, and measurement outreach strategy across your accounts
  • Managing the creative production process on your accounts
  • Generating high quality links for your clients
  • Keeping up to date with latest SEO initiatives and applying these learnings to your work
  • Working within the agency to develop our tools and technical capabilities
  • Identifying gaps and opportunities based on keyword and backlink analysis, and informing the relevant teams accordingly
  • Supporting the team with on-going audits and driving the subsequent recommendations
  • Producing weekly, monthly, quarterly, and ad-hoc SEO (and related) reports and management information as required
  • Keeping up to date with the latest SEO technology, SEO updates and industry changes
  • Ensuring best practice use of tools such as Google Analytics, Moz, STAT and Screaming Frog amongst others.

After 12 months you will be achieving:

  • 90% client satisfaction scores for your clients
  • Work being delivered is of an outstanding standard, with best in class SEO driving strong ROI for clients
  • Contributing regularly to client wins and incoming new business
  • Contributing to a rollout of a significant improvement to one or more core sections of the SEO service line
  • Regularly contributing to wider team initiatives and on SEO Friday sessions
  • Comfortably leading client presentations and calls
  • Comfortably leading on SEO strategy
  • Able to provide guidance to new team members of the VERB approach and regularly lifting those around you in the wider team
Competencies

Our people are at the heart of what we do and we ensure any new team member can demonstrate that they:

  • Have contributed significantly to SEO campaigns in several verticals
  • Wealthy experience working in an SEO specific role
  • Proven ability to manage significant responsibilities across multiple accounts & apply strategic vision to each
  • Proven ability to handle complex technical SEO challenges through to delivery
  • Self-motivator, confident in problem-solving and enjoys coming up with fresh solutions to questions
  • Strong understanding of SEO, and can put together actionable and impactful roadmaps with vision and strategy
  • Enthusiastic desire to continually learn and develop personal skills
  • Proactive in nature, taking great personal pride in the quality of work you deliver
  • An eye for detail with an analytical approach to problem solving
  • A collaborative approach to work, a team-player who can be flexible to support business needs
  • Outgoing nature with excellent interpersonal, written and verbal communication skills
  • Can provide firm recommendations to senior clients with confidence and self-belief
  • Like getting creative with content ideas and approaches to problems

 

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