Melanie Cashmere

Timeless Luxury Cashmere
melaniecashmere.com

Involvement

Digital Creative Direction
User Experience Design
Web Design & Development
eCommerce Development
Responsive Design

Described by the founder as “A Cashmere Love Affair”, Melanie Cashmere creates beautiful collections of luxury cashmere products for women. The brand was born from an appreciation for luxury and quality and this has inspired a collection that is effortlessly wearable and focuses on the quality of the materials used. Cashmere is reimagined and married with delicate lace, whilst classic and simple pieces of the highest quality are also offered to compliment an existing wardrobe. All pieces are handcrafted by the finest artisans of cashmere.

Site Design & Ecommerce


Verb worked with Melanie through an initial discovery and branding stage to create a strong and unique identity that maintained its feminine origins. Melanie Cashmere required a solution designed and built from the ground up that would create a global customer experience and an efficient eCommerce business. Verb launched Melanie Cashmere’s first eCommerce platform, utilising minimal design principles fused with intense user research and UX thinking.

Responsive Design


Verb created a fresh and unique responsive experience for Melanie Cashmere that enables easy and enjoyable browsing on the website whilst also providing clear movement from content to product.
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