Liz Earle MBE has been a respected and award-winning authority in the world of beauty, natural nutrition and wellbeing for over twenty years. Sharing her knowledge as a researcher, writer and television broadcaster, Liz is also a bestselling author with more than 30 books on looking good and feeling great. Liz Earle Wellbeing draws on this respected research and trusted expertise to provide balanced advice and ideas on living well. From delicious, nutritious recipes to the best beauty advice, wellness updates, seasonal health specials, sustainability and environmental concerns, you’ll find a whole world of wellbeing here from Liz and her team. This website is a valuable online resource and is linked to Liz Earle Wellbeing magazine, available digitally and in print.
Site Design & eCommerce
Liz Earle Wellbeing approached Verb to evolve their digital offering and provide a new eCommerce offering to their customers. The brand had experienced significant growth and was looking to refine its brand to represent this change and therefore our brief was focused around two main points, being the performance of their eCommerce in the form of magazine sales and bring this brand evolution to the forefront of their digital. The website has already shown an increase in visitors and revnue and with the continued partnership with Verb, predominantly focused around digital marketing, we are confident that this improvement will only continue.
The responsive design produced for Liz Earle Wellbeing is focused around providing the user with a smooth editorial experience across the various different platforms. We focused the website on showing different messaging across the different devices, mainly focused upon Verb recognising that most purchases were taking place on desktop and tablet and most email subscription was taking place on mobile and therefore the experience was curated around these findings.
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