Jimmy Choo

Luxury Fashion Retailer
www.jimmychoo.com

Involvement

Technical SEO
Keyword research
Content Strategy

Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and confident spirit. The brand started with shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who designed luxury shoes for celebrities around the world, including princess Diana.

CEO Pierre Denis and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 150 stores and is present in the most prestigious retailers and specialty stores worldwide.

The Brief


Verb have been tasked with managing Jimmy Choo’s global technical SEO campaigns and content strategy for their website www.jimmychoo.com. The aim is to drive organic traffic to the website by making the brand name stand out, focusing on custom made items such as shoes and handbags.


The Solution


As one of the most iconic luxury brands in the world, Verb will be creating a technical SEO campaign which will drive the relevant luxury consumers to the right products. By conducting extensive keyword research, Verb will fix indexation issues which have previously prevented traffic to the site.

The Results


Improving product discoverability has led to a 43% uplift in organic traffic to product pages, alongside a 26% uplift in landing page traffic and a 0.3% improvement in conversion rate.
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