Avenue is a boutique luxury property company, specialising in high end rentals and sales. Avenue started life as Petersham Properties and is now owned by Annabel Brooks. Having travelled extensively all over the world and rented many holiday homes herself, Annabel knows exactly the type of house that would be desirable to the Avenue clientele. Also, Annabel has experience of renting out her own properties and understands the rigorous standards expected. Avenue is a bespoke, intimate company which values quality over quantity who reject far more houses than they accept into the collection.
Avenue (then known as Petersham Properties) approached Verb looking for a brand evolution and luxury website. Verb created a completely new brand and messaging for Avenue that better reflects the evolved nature of the brand and its exclusive and luxury nature. Verb began the process by mapping out the various user journeys and content requirements of the impressive housing collection and built out extensive wireframes. The website user interface was created with the luxury consumer in mind and houses many subtle features that assist in discovery and enquiry.
The vast majority of Avenue’s traffic was focused upon on the go discovery and therefore the mobile experience was designed to allow easy browsing of multiple properties and the ability to make an enquiry in a clear and concise manner.
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